It's called social media, not how-can-I-get-something-on-the-cheap-media.
If it's all new to you don't worry about it. It was new to everyone when they started too. Besides, it's not like social media has been on the scene for decades and you've simply been clueless and missed the whole thing.
Trish McFarlane has been writing some great posts about how to get started without feeling like you're completely out of touch (even if you are), so check out her site to keep learning.
How About You
As you begin investing your valuable time in social media, remember it's not about you...it's about the social community. HR leaders must understand these tools for business, but don't be greedy right out of the gate.
Connect, follow, friend, and support your new colleagues. You won't regret it.
I'd love to hear from you.
No Excuses.