Tuesday, May 30, 2017

Lead By Example In Employer Brand Marketing

It's a tired phrase...lead by example...but one that hangs on so long because it is perhaps the most powerful leadership strategy available. When leaders match their actions to their words amazing things can happen.

As I think about the leaders I've worked with over the years, many have made strong statements, enacted big policy changes, or made bold organizational pronouncements. However, precious few have actually backed up their talk with the proverbial walk.

This same challenge is painfully obvious in the world of employer brand marketing.

Can't Just Talk About It

For the more savvy leader, there is an awareness that both employer brand, and the marketing that goes along with it, are no longer options. They are required. 

Allocating resources and supporting the development and execution of a strategy, should be required of every leader at every level.

But how to make it happen?

Who pulls it all together, particularly when most leaders are still hiding behind the tired excuses that they don't "do" social media, blogging or push out any forms of content?

You do, that's who.

Leading By Example...For Real
It takes more than just a driven HR leader to make this happen however.

In his recent post describing the important role executives play in content marketing, Robert Caruso details not only the rationale for executive involvement, but some compelling data that would indicate it's time for senior leaders to get in the game.

Delegating participation in an organization's employer brand strategy is not only ineffective, it is obvious to most who are paying attention. 

How About You
Who do you know in your organization that needs to be more involved in your recruitment marketing initiatives? Have you reached out to give them the support they will need as they start using unfamiliar, and candidly intimidating (at first) digital tools? 

I'll help too. Don't be afraid to reach out at any time.

I'd love to hear from you.

No Excuses.


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