Tuesday, May 30, 2017

Lead By Example In Employer Brand Marketing

It's a tired phrase...lead by example...but one that hangs on so long because it is perhaps the most powerful leadership strategy available. When leaders match their actions to their words amazing things can happen.

As I think about the leaders I've worked with over the years, many have made strong statements, enacted big policy changes, or made bold organizational pronouncements. However, precious few have actually backed up their talk with the proverbial walk.

This same challenge is painfully obvious in the world of employer brand marketing.

Can't Just Talk About It

For the more savvy leader, there is an awareness that both employer brand, and the marketing that goes along with it, are no longer options. They are required. 

Allocating resources and supporting the development and execution of a strategy, should be required of every leader at every level.

But how to make it happen?

Who pulls it all together, particularly when most leaders are still hiding behind the tired excuses that they don't "do" social media, blogging or push out any forms of content?

You do, that's who.

Leading By Example...For Real
It takes more than just a driven HR leader to make this happen however.

In his recent post describing the important role executives play in content marketing, Robert Caruso details not only the rationale for executive involvement, but some compelling data that would indicate it's time for senior leaders to get in the game.

Delegating participation in an organization's employer brand strategy is not only ineffective, it is obvious to most who are paying attention. 

How About You
Who do you know in your organization that needs to be more involved in your recruitment marketing initiatives? Have you reached out to give them the support they will need as they start using unfamiliar, and candidly intimidating (at first) digital tools? 

I'll help too. Don't be afraid to reach out at any time.

I'd love to hear from you.

No Excuses.


Tuesday, May 23, 2017

I Don't Have the Time for My Personal Brand

The questions, and the obvious struggle, seems to be popping up everywhere I turn. Colleagues and clients alike are starting to understand just how important having a personal brand is for their career.

Now, for those of you that think "personal brand talk" doesn't hold any weight; really impact the world of work, or make a difference in the trajectory of your career, please stop reading and go back to watching Happy Days.

It's a digital world now...are you with me?

Time or Priority
Here's the chatter...

"Jay, I wish I had the time to work on this stuff....I work hard, love my job, but know I should be doing more for myself....and I know it will help my company too..."

And here's my response...

"How about we replace the word 'time' with 'priority?' It goes something like this...I haven't made my brand a priority." 

How does that feel?

Getting Started Is Easy
I'm not sure how the "mystery of a personal brand" started, but candidly friends, there is no mystery. If you can copy and paste, text, or click a share button you are well on your way.

3 Steps to a Fast Start!
- Make sure your social media accounts are up to date (LinkedIn, twitter, Instagram, etc.)

- Identify 10-15 sources of content you would like to share (always include your employer's content)

- Share content across your social channels throughout the week


You're off and running!

How About You
Let me help you get started. Reach out when you're ready, and we'll get you set up and rocking in no time! 

Let's do this!

I'd love to hear from you.

No Excuses.

Tuesday, May 16, 2017

You Can't Bring Me Down

I thought you could use a heavy dose of my view of the last twenty years of work!

You Can't...

- make me a hater with your hate

- worry me with your rumors

- get me worked up simply because you are an insecure old-school leader

- stop me from pushing the organization forward

- slow me down from being a positive force in the company

- block me from being the mentor you wish you could be

- stand in my way from networking around the world to learn and grow

- instill any self-doubt or fear in me

- force me to follow approaches that are out of step with the modern world

You can't bring me down!

How About You
Are you ready to be an unstoppable force in your organization? Go get it!

I'd love to hear from you.

No Excuses.


Wednesday, May 10, 2017

Don't Be A Human Resources Jargolonian

Every professional discipline has a unique culture that goes along with it. Key terms, work processes, codes of ethics, behavioral norms, and words that inform various situations or issues are all part of the work.

Some of these words are important and need to be understood and used regularly to demonstrate competency and awareness.

Other words are simply jargon that are used in an attempt to demonstrate competence, but in reality end up clogging conversations, meetings, and other forms of communication with extra words.

Here are a few of my "favorites."

Stakeholder - an important term that is used to recognize the people who are interested in certain issues, projects, or organizations. 

Unfortunately, this perfectly good word is so overused that I get hungry when I hear it...

Fork + Knife = Steak Holder

Synergy - a word that is intended to demonstrate the power of working together. However, this too is so overused I find myself wondering....

Who actually goes home at the end of the day and says "we created so much synergy today!"

No one.

Straw Man - a wonderful concept that should ignite a productive brainstorming session on a certain topic, idea or initiative.

However, never in my life, prior to moving to the consulting side of life, did I ever use the term straw man in my corporate roles....the only thing that comes to mind for me is...

The Wizard of Oz.

How About You
Which words do you love to use, but actually kick off an avalanche of eye rolls around the conference room table?

I'd love to hear from you.

No Excuses.

Wednesday, May 3, 2017

Beggin' and Payin'

Ridin' high when I was king,
Played it hard and fast cause I had everything,
You walked away, won me then,
But easy come and easy go and it would end

Too Comfortable
When I look back on my career and think about all the twists and turns, highs and lows, and everything in between one thing becomes clear. Without people giving me an opportunity I would have nothing.


Sometimes I can lose sight of the journey I've been on simply because the pace of life is so hectic. Juggling my responsibilities inside Kinetix as well as with our clients, going full speed in my busy personal life, squeezing in daily workouts, and generally trying to stay out of trouble can all be a distraction. 

I don't necessarily feel bad about being so busy, in fact it is a blessing to have so many exciting things happening...even if they seem to be happening all at the same time!

Stop Begging, Start Paying
The risk, obviously, is that what I have now can erase my memory of what it took to get here. More importantly, it blurs the memory of who got me here.

The early part of my career was all about working hard, and hoping for an opportunity. The professional version of begging, if you will. Fortunately, there were many people who saw something in me, and took risks of their own to give me a chance.

Now, it's my turn! In fact, it's been my turn for quite a while. I've embraced connecting with people early in their careers. I love encouraging new members of the teams I've worked with, even to the point of challenging them to think beyond their role with the organization because I thought they could do more right now.

It would be impossible to list everyone who has been influential in my career, but here are a few...

Dad and Mom, far and away the most influential role models in my life

Paul McBride, undergraduate school professor

George Haskett, graduate school professor

Mike McNally, first HR VP that I reported to and early mentor

Kathryn Gillette, CEO, former boss, and mentor

Trish McFarlane, HR leader, social media, blogging mentor and friend

Mike VanDervort, HR leader, social media, blogging mentor and friend

How About You
How do you connect with the early careerists in your company? Do you notice them; or, are you too busy running to your next meeting to "really see" them? 

In addition to my focus on payin' - I'm looking forward to serving as a formal mentor for one of our interns this summer!

How are you payin'?

I'd love to hear from you.

No Excuses.