Change Management: The Story Matters Most

Here's a shocking revelation for you...changing how we behave in the workplace is hard. 

Really, really hard. 

Yet as leaders we throw the phrase culture change around like we are passing out candy on Halloween.

The Long Haul Vision
Wanting to change your organization's culture, whether it's to pull out of an employee morale ditch; to address major changes underway; or to build the energy for an exciting new period of growth, requires a vision that is sustainable over a period of years.

Culture change does not happen quickly. Ever. At least in a positive direction.

So, who is responsible for this vision of the future? That's not as easy an answer as one might think. Of course the senior leadership team must articulate a global vision for the future. However, neglecting the input from the team is a treacherous path that should be avoided.

The combination of strategic vision and employee buy-in is powerful. 

Really, really powerful.

The Compelling Story
The hardest part is actually not the visioning process, or collecting input from the team. The hardest part is always execution. Sustaining the message over time, particularly when the inevitable challenges arise are exactly when the true skills of the leadership team become apparent.

How many of us have seen grand roll outs of "new and life-changing programs" at our organizations over the years, only to see them drift and die?

You've put in the time to build your vision.
You've put together a compelling story that touches each employee.
Stay the course. You've earned this opportunity to truly change your organization!

How About You
Are you considering real change in your company? If so, invest the time and resources to build your vision, create your story, and stay focused through the highs and lows. It will be worth it!

I'd love to hear from you.

No Excuses.

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Reign In Content

Your organization has an amazing story to tell, right? You have great employees who do great work and make a difference. Your culture is special, the work you produce is high quality, and yet you are still dumbfounded that your ability to attract "the right" talent remains elusive.

Stories

Every organization large or small, for-profit or not, sophisticated or not, all have a story to tell. Yours does too. The stories are your corporate culture. The values, the mission, the guiding principles, or statement of beliefs you espouse are important; however, in the end they are what the company hopes will become the stories...in the future.

The stories of today are what your organization is...today. Stories are the behind the scenes front-line perspective of what is really going with your employees. 

Every company has stories.

"What are the good stories that you want the world to know?"

I'm willing to bet that if you had ten minutes of uninterrupted time you could come up with a handful of moving stories about your organization that you would love for future talent to know about.

So why aren't you telling anyone?

Content Reigns Supreme

The absence of a content strategy is a clear indication that you are not going to attract the best talent to your company. Sure, there are a handful of trendy name brands out there that seem to effortlessly attract high performers. 

Here's their secret...they've already told their stories and now "everyone" wants to be part of their amazing culture. No one wants to be a part of their values...they want to be a part of their stories.

See the difference?

How About You

Do you have a content strategy for your company? Have you collected the stories necessary to offer an authentic behind-the-scenes look into your organization? If so, you're way ahead of most. If not, maybe we should connect. Your culture...and the stories it tells...shouldn't go to waste.

I'd love to hear from you.

No Excuses.

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