Wednesday, June 15, 2011

Social Power Trip

I love where the world of work, and in particular, HR is today.  The whining about a seat at the table seems to be fading a bit now that (finally) the HR community has begun to realize you earn seats, they aren't issued at new employee orientation. Social Media has completely changed how we work, and for those of us that have embraced this powerful resource, our perspectives on work and our world have changed forever.  

And that's where I think I am getting myself into trouble.

Getting It
As I realized the power of going social, and the initial burn of enthusiasm waned, something odd happened.  In a strange way I started thinking I was somehow better than those who weren't into it.  I don't like that feeling.  Sure, I have convinced myself that I 'Get It' when it comes to social media, but that sure doesn't mean I'm better than anyone else.  No way!  What about those that quote thousands of followers...and blog page views...and have achieved inter-galactic re-tweet status...and have gone viral more than the swine flu?  What about you?  Is there an end-game here?  

Power is Good
I love how going social has allowed me in a small way, and others in a very big way, to have those thousands of followers, and blog views, and connections.  To have real influence, not just a klout score.  (I'm not even sure I really know what having a good klout score does for one's career.  Not that I mind having a good score, but are you planning on asking your next Director-level candidate what they did to improve their klout score and how that impacted their previous employer's bottom line?  I didn't think so.)

But if we think of what can be done with that much influence...that much reach...that much passion...maybe we could change the world.  Even just a little bit. 

How About You
Are you on a social media power trip?  If so, how's it working out for you?  Has your world changed for the better?  Or better yet, have you changed the world?  That's the real litmus test of social...making a difference.  How about we connect and make a difference together?

I'd love to hear from you.

No Excuses.

pic courtesy of Staff A La Carte


  1. I agree with you on this post !! I too think it's great to have a strong social media presence, but I am constantly reminding myself that it's another forum to connect. It's not something that should be used to build an HR empire. People deserve more than that.

    I hope that we can use the "power" of social media to further promote and improve HR and those who are in the midst of it. The way we will gain sustainable relevance is to be connected - not to be "followed."

  2. Thanks Steve. It seems that no matter how many people I meet, projects I get involved with, or new opportunities that come along, it's the relationships that matter most. Staying connected is key...

  3. I have found social media to be a great way to meet other HR and recruiting professionals from all locations. This has been another way for me to increase my network. Just yesterday I reached out to someone I met on Twitter. We discussed strategies and ideas. I would not have this connection without social media.

    Nice post.

  4. Thanks Chris. I am an absolute believer in doing just what you did...connect, and then reach out to take the connection further. Thanks for the feedback!

  5. I think the idea to keep in mind is that while having lots of followers or blog readers does afford the ability to have your ideas, concepts, or even what you might be selling reach a larger audience, that after a while if that is all you are doing people will eventually begin to tune out. As your network grows I think you kind of are obligated to share and promote other people's ideas, projects, and capabilities as well. No one does that better than our friend Mr. Browne...

  6. I couldn't agree more Steve. Establishing yourself in the social space is one thing; doing something beyond yourself is another. Steve Browne is the King!

  7. I also often think 'why don't I have my own buy real instagram followers reality t.v. show?' since they obviously give one to anyone and everyone!