Monday, October 9, 2017

You Didn't See Them Coming

I've been away from the blog for a couple of weeks. It's been a wild ride of speaking at conferences, connecting with progressive human resources executives, and candidly, getting really fired up about the future of HR.

But not the HR group we normally think about. There is a gathering storm of HR executives in North America who are throwing away their excuses and are literally calling their CEOs and telling them it's time for a dramatic change.

I know this is true...because I've had the privilege of spending hours and hours with them.

Unstoppable Force
Who are these leaders you ask? Well, they come from an industry that not only gets little "air time" in the social media space; but they also are so committed to the missions of their organizations that the last thing on their mind is personal glory or "internet fame."

They are the HR Executives who lead the senior care communities across North America, and they are not going to be silent any longer.

They are driven.
They care deeply for the residents and families who trust them with their loved ones.
They are as fired up as I am about taking HR to a whole new level. 

Is this great news or what?!

Misconceptions
One of the barriers these leaders have had to face is the perception that... 

...senior living = nursing home. 

Not true.

While nursing homes play a vital role in our society, and are certainly a part of their corporate structure, that term is by no means representative of the incredible breadth of services offered.

The commitment not only to their organizations, and to their industry is one I've rarely seen in the HR space. 

They not only want to build their employer brands in the most contemporary ways possible; but they want to elevate the perception of their entire industry to help it grow.

Are you kidding me? 

When was the last time your direct competitor wanted to strategize with you about making your industry better? 

(Please don't say you both contributed money to the local Nursing school...good Lord that's been done for 50 years and hasn't made a dent in the lack of qualified faculty.)

How About You
If you would like to connect with this new wave of fired up leaders make sure you follow the Senior Care Summits conference announcement for next Fall. You will be inspired by the passion these leaders demonstrate at every turn, and you just might realize that there is a new group of HR Execs that are soon to take the lead in showing us all how contemporary HR is done.

I'd love to hear from you.

No Excuses.

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