Rockstars Want to Work for Rockstars, So Build Your Personal Brand

Recently I had an opportunity to be a guest on Jeff Hyman's terrific podcast - Strong Suit! Jeff and I roared through the show so quickly I couldn't believe it ended so fast.

Here's the kickoff to the show...click the link below and give it a listen!

----------------------------------

STRONG SUIT - we only recruit rockstars

If you hope to have even a prayer of recruiting Rockstars, you'd better be one yourself. 

Because they simply won't consider working for someone they can't learn from, grow from, and one day replace (you, when you're promoted!)

So to do that, you need to communicate to candidates that they'll be working for a top performer...

Check out podcast here!

...and as always...

I'd love to hear from you.

No Excuses.

pic

Your Career Site Is A Retention Tool

A job list.

That is literally what your "career" site is. A simple, boring, ineffective list of current open positions.

Oh, wait. You might have a picture of a smiling beautiful person who doesn't work at your company on your "site" too. Nice touch. I'm sure that will bring in the qualified applicants!

Content (hint, your employees sharing their stories)
Their is a reason that you hear employer branding and content so frequently relative to recruitment. It's how you represent yourself in 2017 to prospective employees. What is often not said however, is that employer branding can move the needle on retention as well.

Think about it. A robust employer brand / recruitment marketing strategy uses current employees constantly to spread the good news about the employer. Highlighting your own employees (instead of those 'models') on your career site is a very public form of recognition.

Sure, the certificates you hand out thanking people for being awesome are a sure-fire strategy; but maybe interviewing them for a blog post or video that could reach the entire universe is a bit more impactful? 

Are you with me?

Retain First, Recruit Second
Have any of you ever said this phrase..."our employees are our most important asset." Of course you have... WE ALL HAVE!

Except, how many of us highlight our employees on our digital properties to make sure we keep the best ones, and attract the ones we need like they do and they do?

Anyone?

When you put your people on your careers page, loaded with stories, engaging photographs and videos, you send a powerful message that your employees literally are your most important asset.

How About You
Are you ready to start retaining your people, and show potential applicants that you are the most progressive employer in your industry? What are you waiting for? I'm ready to help you!

I'd love to hear from you.

No Excuses.

pic

Pick Up the Full Armor

Leadership in the digital age is a curious thing. On one hand we try to inspire, motivate, and encourage other leaders to be as impactful as possible. We share positive images from our lives, we call each other out, we push ourselves...all wrapped in an online presentation that seems...just right.

Sometimes Things Go Wrong
Despite all the effort we put into sharing our world online, sometimes that world turns upside down.

Who is to blame?
Why did it happen?
What will happen next?
What should happen next?

My world is no different than yours. Once in a while something happens that gets me all worked up. It's frustrating. It's usually unnecessary. It's always a pain in the neck to resolve.

But, it always gets resolved.
Always.

The Most Important Part
Getting things fixed is not always easy. But for most of us, we are not performing brain surgery. We are not responding to a domestic violence call that could turn deadly. We are not on the front-line of a war zone wondering if today will be our last.

We are blessed to have jobs that allow us to not not only be challenged with problems, but we can also resolve them for our organizations; and in so doing, make our organizations even better than they were previously.

It only happens if we are willing to put on the armor and go into our own "battles."

It can only be successful if we are willing to be fully engaged in understanding our role, and then making decisions to keep things moving forward.

It will only matter, if we elevate our leadership presence to one that is passionate and driven and unwavering on the quest to be world-class.

How About You
Do you need to pick up the full armor this week and make a difference? You are not alone. 

The need for bold leadership is everywhere, particularly when life isn't all unicorns and rainbows. Now, get after it!

I'd love to hear from you.

No Excuses.

pic

You Didn't See Them Coming

I've been away from the blog for a couple of weeks. It's been a wild ride of speaking at conferences, connecting with progressive human resources executives, and candidly, getting really fired up about the future of HR.

But not the HR group we normally think about. There is a gathering storm of HR executives in North America who are throwing away their excuses and are literally calling their CEOs and telling them it's time for a dramatic change.

I know this is true...because I've had the privilege of spending hours and hours with them.

Unstoppable Force
Who are these leaders you ask? Well, they come from an industry that not only gets little "air time" in the social media space; but they also are so committed to the missions of their organizations that the last thing on their mind is personal glory or "internet fame."

They are the HR Executives who lead the senior care communities across North America, and they are not going to be silent any longer.

They are driven.
They care deeply for the residents and families who trust them with their loved ones.
They are as fired up as I am about taking HR to a whole new level. 

Is this great news or what?!

Misconceptions
One of the barriers these leaders have had to face is the perception that... 

...senior living = nursing home. 

Not true.

While nursing homes play a vital role in our society, and are certainly a part of their corporate structure, that term is by no means representative of the incredible breadth of services offered.

The commitment not only to their organizations, and to their industry is one I've rarely seen in the HR space. 

They not only want to build their employer brands in the most contemporary ways possible; but they want to elevate the perception of their entire industry to help it grow.

Are you kidding me? 

When was the last time your direct competitor wanted to strategize with you about making your industry better? 

(Please don't say you both contributed money to the local Nursing school...good Lord that's been done for 50 years and hasn't made a dent in the lack of qualified faculty.)

How About You
If you would like to connect with this new wave of fired up leaders make sure you follow the Senior Care Summits conference announcement for next Fall. You will be inspired by the passion these leaders demonstrate at every turn, and you just might realize that there is a new group of HR Execs that are soon to take the lead in showing us all how contemporary HR is done.

I'd love to hear from you.

No Excuses.

pic

"Who" Is Your Recruitment Strategy

I hear lots of discussions that go something like this...

P1  "So, what is your recruitment strategy?"

P2  "What do you mean?"

P1  "You know, are you using LinkedIn more, or spending money on Indeed?"

P2  "Oh, yea, we're looking into that, and definitely use LinkedIn. Yes, we're obviously doing that. So, what are you doing?"

Me  Take me now, Lord.

What
All too often talent acquisition leaders get caught in the trap of narrowly defining their strategies as a series of "whats." Sure, we need a well thought out plan, but what is missed repeatedly is that the organization's employees are the heart of any contemporary approach.

What recruitment video is on our website? (as in only one...fail!)

What digital application process will we use? (and how can we force it to mirror our broken manual process...fail again!)

What steps can we take to get the Marketing Department to pay attention to us? (even though Marketing Departments do not understand employer brand...a fail hat trick!)

Who
TA leaders have a unique opportunity to differentiate themselves from their competition if they use a "who" vs "what" filter as they develop their recruitment strategies. Consider for a moment the pride that you feel in your team, your company, and the difference you make. You have stories to tell! 

Stories are not "what" things...stories are based on people, the "who" making the magic happen each day.

When leaders focus on profiling their employees on videos and blogs, and distributing those stories across a variety of social channels guess what happens?

The competition has a heart attack, and you get the candidates you need!

Simple.
Effective.

...and only requires one thing...

Courage.

How About You
Is it time to have a very different conversation about your strategic plan? I'd love to help. Oh, and don't worry, I have enough courage for the both of us.

I'd love to hear from you.

No Excuses.

pic

Social Media Ad Buys and Recruiting

If you're like most Talent Acquisition leaders, you're trying to figure out how to use social media tools to maximize exposure for your open positions. 

Well, there is far more to it than just dropping links all over the Internet!

Which platform is best for your positions?

How do you target the right talent?

Is recruitment marketing the same on each social media channel?

To learn how to rock your social media spend, check out this post from Kris Dunn over at The HR Capitalist or...

...download the new Kinetix white paper now!

It's time to get in the game!

I'd love to hear from you.

No Excuses.

Still I Rise

"I thought I had the promotion all locked up...I can't believe it went to someone else."

"This company...this opening...is perfect for me. How come they won't even give me an interview?"

"There is so much going on in my personal life, I'm not sure I can keep up at work."

"After all of my years here it's going to end like this? What am I supposed to do now?"

"They went with a different vendor...but, how? We are exactly what they need."

"My new boss has changed everything...I used to be valued here...now, not so much."

The End of Days

Can you relate to any of the statements above? If we're honest with ourselves, they might hit a little too close to home. But, for me, that means they are real. 

Real is good.

When the world seems to be crashing down around us, whether it's personally or professionally, we often feel overwhelmed. Desperation, hopelessness, and even despair can creep into our minds. It's as if everything we had worked so hard for was evaporating right before our eyes.

But, what may feel like the end of days, is quite honestly, not even close to the end.

New Days

But, how does one move from a dark place, to a place of momentum, progress, and action?

Let's frame things up first:

- it's not about simple "trust" in your organization

- it's not about just "going with the flow"

- it's actually about making your own decisions!

Put your thoughts on paper:

- get them out of your head
- work on them
- improve them!

Take action each day:

- update your resume

- spend an hour making your LinkedIn profile look the way it should

- reach out to several colleagues in your network each day

- taking action means you are gaining control of your circumstances!

How About You

In the dark times, consider a new mantra..."Still I Rise." When the outlook is so bleak that you hear your self-talk machine spinning out of control...consider a new mantra...

Still I Rise!

You can be unstoppable...if you make the decision to be.

I'd love to hear from you.

No Excuses.

pic

Lead By Example In Employer Brand Marketing

It's a tired phrase...lead by example...but one that hangs on so long because it is perhaps the most powerful leadership strategy available. When leaders match their actions to their words amazing things can happen.

As I think about the leaders I've worked with over the years, many have made strong statements, enacted big policy changes, or made bold organizational pronouncements. However, precious few have actually backed up their talk with the proverbial walk.

This same challenge is painfully obvious in the world of employer brand marketing.

Can't Just Talk About It
For the more savvy leader, there is an awareness that both employer brand, and the marketing that goes along with it, are no longer options. They are required. 

Allocating resources and supporting the development and execution of a strategy, should be required of every leader at every level.

But how to make it happen?

Who pulls it all together, particularly when most leaders are still hiding behind the tired excuses that they don't "do" social media, blogging or push out any forms of content?

You do, that's who.

Leading By Example...For Real
It takes more than just a driven HR leader to make this happen however.

In his recent post describing the important role executives play in content marketing, Robert Caruso details not only the rationale for executive involvement, but some compelling data that would indicate it's time for senior leaders to get in the game.

Delegating participation in an organization's employer brand strategy is not only ineffective, it is obvious to most who are paying attention. 

How About You
Who do you know in your organization that needs to be more involved in your recruitment marketing initiatives? Have you reached out to give them the support they will need as they start using unfamiliar, and candidly intimidating (at first) digital tools? 

I'll help too. Don't be afraid to reach out at any time.

I'd love to hear from you.

No Excuses.

pic

Invisible Leader in a Digital World

I have the privilege of meeting and working with many talented leaders across the country. They are bright, experienced, successful, and motivated to take their organizations to the next level.

They share a common bond in that each one is struggling to find the talent their organizations are desperate for; yet when it comes to positioning themselves and their employer brands in the mainstream, suddenly the reality of their inaction becomes painfully clear.

They are invisible...and so are their organizations.

But We Provide Great Care
What is so often confusing for leaders in hospitals, and other organizations along the healthcare continuum, is that their status as a provider (think MD, Hospital, Long Term Care facility, etc.) has nothing to do with their reputation as an employer.

For some reason, these concepts get interwoven so frequently that today's leaders are missing an enormous opportunity to differentiate themselves from their competition.

Everyone knows what you do...no one knows what it's like to work for you.

Digital World
Whether or not "experienced" leaders want to accept it or not, we live in a digital world. There is no point in making lame excuses that you don't have time to learn (read here, it is not a priority to learn.)

Or, that you don't understand how digital business tools work (read here, I can save patients lives with my clinical skills but I am too embarrassed to let anyone know I can't figure out twitter.)

Trust me, we already know. You're invisible, remember?

How About You
So, what are you going to do about your status as an accomplished leader who has not remained current? Who are you going to reach out to for help without publicly shaming yourself?

Me, that's who. I'd love to help you get started. If I could do it...you absolutely can.

I'd love to hear from you.

No Excuses.

pic

Recruiters Talk to Candidates, Right?

No, I'm not joking. There are some organizations out there that believe a recruiter's job is to wander around in the ATS, find applicants that match minimum job requirements, and forward those resumes to various hiring managers.

Well, friends, that is not recruiting. That is simply embarrassing.

(extra long pause here for those of you frantically wondering if this is how your recruitment team operates)

Seeing It Differently
For many traditional human resources departments, and in particular #HealthcareHR teams, the notion of sourcing, screening, and actively recruiting...is something that they don't have to do. 

Their organizations believe they are so special that they can just blindly meander through the flood of applicants and eventually find viable candidates. 

This simply can not continue if quality patient care is actually a priority for the organization. 

An outdated and poorly trained "recruitment" team is unacceptable in the competitive healthcare industry.

Stop With the Ancient Excuses
Many of my colleagues in the #HealthcareHR space cling to old behaviors, wasteful strategies, and tired excuses as to why they can no longer find talent.

Consider the consequences of their ineffectiveness:
- rampant use of expensive contract labor
- excessive overtime
- low morale due to persistent staffing shortages
- patient diversions due to the inability to fill critical positions
- lost revenue

It is (far beyond) time for massive changes in how human resources positions itself. There is no more important part of the organization when one takes into account the devastating impact of staffing shortfalls.

No one should stand in the way of a high impact talent acquisition strategy.

No one should deny that unless healthcare organizations compete in the most contemporary of ways they will struggle, and ultimately fail.

No one should assume they have greater authority over the work that HR must deliver on in the name of "protecting the brand" or "worrying about social media."

Good God, it's 2017. If you have anyone pushing back using these excuses you have every right to run them over with the reality of the business case that ensures organizational survival.

But first...

How About You
...but first...you must step up your professional game and embrace the strategies that work in today's digital world. The old approaches you've used for so long, that are failing miserably, must be let go.

Reach out to a trusted friend, colleague, mentor...me...to get the support you need. There isn't any time left to wait.

I'd love to hear from you.

No Excuses.

Hiring Leaders: Your Network Should Be Better

I'm not surprised anymore. I used to be...a lot...but those days are long gone. It is clear that the challenge of building and leveraging networks to find talent is the sole responsibility of HR.

Hiring leaders are simply incapable of building a network on their own. They are too scared, too full of excuses, and candidly, enjoy having someone to target when their hiring struggles persist.

Meet Director #1
This person has been a loyal and hard-working part of the organization's leadership team for years. She works hard, tries to support her employees as much as possible, and attends a conference or two each year. She's bright, and keeps her team informed of the latest equipment, clinical practices, and news about the hospital.

Problem: she has been so focused internally that she is useless when it comes time to recruit talent, spread good news about organizational breakthroughs, or to simply tell the story about what it means to be a part of the organization.

Meet Director #2
This person has also been a loyal and hard-working member of the leadership team for a long time. However, in addition to putting a tremendous amount of energy into her staff, she also has worked hard to develop her leader brand. 

When it comes time to fill vacancies, she has already differentiated herself pushing out thought leadership, stories about the hospital, and adding some personal touches as well. She has a network she can tap into, and she does.

How About You
Who are the leaders you work with that have such tight organizational blinders on that they're hurting themselves? 

Help them see the big picture. Help them understand that the investment they make in their internal and external brand, will make a huge difference.

I'd love to hear from you.

No Excuses.

pic

Never A "Right Time"

I work with many leaders, and most of them are cautious. So, cautious in fact, they proclaim that they “wait until the right time” to make certain moves when it comes to recruitment and starting to build their employer brand as if it were a good thing!

Please don’t take this personally, but the right time was five years ago.

TIMING IS NOT YOUR MASTER

It’s an odd obsession…or excuse…to allow time to dictate whether we do our jobs or not. Sure, the answer is always the battle of negotiating some perceived internal political storm. But, why is human resources and talent acquisition always on the defensive?

Perhaps the time has come for us to take the talent shortages directly to those political opponents and call them out?

- They’ve held the organization back through their failed attempts to hang on to outdated strategies.

- They’ve failed the organization by not understanding and using current technologies to their fullest to attract the best and brightest talent.

- Based on these outdated attempts to cling to power, it is now human resources’ obligation to drive change as quickly as possible before the competition completely outmaneuvers the company.

BE YOUR MASTER

The data, complaints and noise that is constantly directed at human resources is no longer acceptable. These are not HR’s failures. 

They represent a culture of arrogance that wishes for everything to be perfect, yet is not willing to do anything differently.

HR is ready, willing and able to step up and lead the way. And it is now time to seize control to ensure the work actually gets done.

HOW ABOUT YOU

Tough talk? Maybe. But, how many more meetings would you like to attend where HR gets criticized…again? The same goes for me...none.

I'd love to hear from you.

No Excuses.

pic

6 Strategies to Eliminate Your Healthcare Recruiting Excuses

The world of #HealthcareHR is full of excuses. Risk avoidance, nursing shortages, compliance, a perceived backseat to the other Operational departments, and the list goes on.

Despite all of this self-inflicted pressure, HR still plays a critical role and it has nothing to do with making sure the employment records are neat and tidy for the next Joint Commission survey.

Oh, and by the way, there aren't any departments in your organization that can pull it off except HR. So, if you're ready to deliver real results and cut through the excuses, focus on the following items and make a real impact.

1  Employer Brand
I have written many times about employer brand and the power it has to change the perception of organizations in the market. The simple fact is this...every organization has an employer brand, it's just that most are absolutely invisible. Make sure yours dominates your industry.

2  Leader brand
The concept of leader brand is a spin-off of personal brand. For me, leader brand is a more important label, as it speaks to who you are as a leader for your team, your organization, and your industry. Investing the time necessary to establish a meaningful one is not difficult, but if you're trying to convince top talent to join your team and they do any research on you at all, what will they find?

3  Content
There is a reason the phrase "content is king" is so important...because it's true. Yes, the content needs to be meaningful, not just plentiful. But without it, you and your company fall into the trap of repeating your press releases inside the organization and convincing yourselves that the outside world is listening. They're not. Develop your stories, and start sharing them with the world. 

4  Engagement

Using social media channels to distribute your content is not a passing fad, or something that you simply don't have time for any longer. Those tired excuses make you sound old and irrelevant. 

Put content and social media at the top of your to do list everyday. It comes first, not last. If you don't know how to use the various tools you need to reach out and learn. I'll help you, but you have to take the first step and accept that it is 2017.

5  Candidate Experience
Do you still believe it is such a privilege to work at your organization that candidates should be grateful to have the opportunity to even interview with you, let alone get hired? If so, I guarantee you have a long list of vacancies and you "can't understand why?" Focus on candidates, not yourself. No organization is that special, but in the epic struggle for healthcare talent, the candidates absolutely are.

6  Speed
This one is perhaps the hardest for #HealthcareHR leaders to grasp. Going slow, holding meetings for several weeks or months with a "multi-disciplinary team" and "fully understanding the risks involved" are all excuses for "I'm too scared to be a leader." 

Too harsh? You tell me...when was the last time a healthcare organization moved quickly to ensure they had the brand, and the talent necessary to impact the lives of their employees and patients?

How About You
Lists can sometimes feel a bit overwhelming. I can relate...they do to me as well. Here's the difference, I want to help you understand these six priorities...how to learn...how to plan...how to execute and sustain. Let's be honest, if I could do these things leading a conservative hospital's HR function, you can too!

I'd love to hear from you.

No Excuses.

pic

Cro-Magnon HR

Effective healthcare human resources leadership, and more recently, recruiting and employer branding are the center pieces of my career. As in, my entire career. It's been a wild ride, but for the most part, I wouldn't trade any of it for a different path.

Except perhaps, for what feels like an eternally long time before I figured out how to lead in the modern world. 

Old School HR = Useless HR
Useless? Does that sound a bit harsh? Well, guess what...if you're still "going slow" and "making sure you have guaranteed results before you make a decision" you are actually no longer doing your job.

You're coasting to retirement. I can only hope you're 70 years old. For the rest of you, this approach will guarantee that you recycle the same tired excuses that the other executives in your organization have been listening to HR repeat for years.

This is why the eye-roll is still in vogue. This is why your "seat" is actually a high-chair at the table. This is why you won't really look in the mirror any more.

Endless Opportunities 
The good news is that the move from caveman to superman is quite simple. It does require one thing however...

Courage.

When you're asked about your hard skills, does courage ever make the list? I didn't think so. It wasn't on my list either...for years.

That is, until I grew sick and tired of being a "cost of doing business" in HR, and decided HR needed to make a big time impact. 

So I changed. I took risks. (which in retrospect were hardly 'risky')...and I made a big difference.

You can too.

How About You
Are you ready to stop talking about the same old BS, and start leading in a meaningful way? Your colleagues don't believe that you have the courage. Your staff doesn't believe you have the courage either.

But I do. I'll help you get started. Today is your day...

I'd love to hear from you.

No Excuses.

pic

Too Fast for Love?

Two years.

It's hard to believe. Two years filled with action, risk, bold moves, incredible support and success. Two years with a group of people who are committed to doing things differently than everyone else. Two years of being part of a leadership team that understands how the contemporary world of work is supposed to operate.

Two years at Kinetix for me, as of today.

Bold Is Where We Live
I'm not kidding. Bold is exactly where we live. 

In fact, we use it as a repellent for those companies that think they want to work with us, but have such weak leadership we actually try to drive them away before we waste our collective time.

That's not just bold, that's bad ass.

Too Fast
As I've reflected on my own bold move to leave my VP of Human Resources role after so many years, one thing is clear about that decision...

Nailed it.

My life is faster than ever...the pace of change is faster than ever...the needs of our clients are more complex than ever...

Fast is where I live...and I love it.

How About You
Do you think work is too fast for you to love? Think again. Fast is not only how the world operates...it's how effective leaders "get it done." After all, it can't just be about the process, right? Results matter.

I'm blessed...and I'm fired up to keep pushing. The faster the better.

I'd love to hear from you.

No Excuses.

pic
title inspiration

Defining Your Brand

Work is hard. Successful work is even harder. For those that have moved up the ranks, or aspire to one day, there is a new requirement that must be addressed.

That "requirement" is staring back at you in the mirror every morning as you contemplate your jam packed day ahead. (The same day that you say is so busy you don't have time to work on the requirement....but that's none of my business.)

You Have A Story
My story really kicked into gear when I googled myself a number of years ago. Sure, I found a "Jay Kuhns"...unfortunately the only one I could find had been a physician in Hawaii in the 1940s.

That's right. Despite being a Vice President of Human Resources at a well respected hospital, I was invisible.

Hello, reality check.

Reinventing Myself
The stark reality of having a strong career but nothing to show for it outside my organization was downright depressing. I was beginning to realize the power of personal brands (I prefer the term Leader Brand); and how a person's brand could be used to differentiate themselves and their organizations in the market.

To make things worse, I often said I was a "brand ambassador" for my hospital, yet I was not posting, retweeting, or sharing any of my own organization's content. 

Massive failure on my part.

By the way...the SAFEST content to share is from your own company. It has already been fully vetted and approved...so why isn't every leader automatically sharing it?

Here we go...

Step 1. Eat a massive helping of humble pie. I do it regularly to keep myself grounded.

Step 2. Start building your social profiles on the big three.
- twitter
- Linkedin
- facebook

Step 3. Post content every day. Once you get comfortable with it you'll need less than 10 minutes. I know you have 10 minutes, so don't use the "time" excuse.

Step 4. Be amazed as you "suddenly" become someone that is viewed as a contemporary thought leader who understands and uses modern tools for business. 

Oh, and every person you'll ever hire again is using these tools, so imagine what they'll think when they are researching whether or not they want you to be their boss?

How About You
There is so much more to discuss about building your brand, but in order to go deeper you must first get started. Start today. No more excuses...no more jokes about social media being a waste.

It is not a waste. It is an incredibly powerful tool for business that you must start using now. I will help you. (I get kind of fired up about this stuff.)

I'd love to hear from you.

No Excuses.

pic

Recruitment Marketing in Healthcare

The epic battle to find clinical employees in the healthcare industry has never been more intense. The combination of limited talent, retiring talent, old school recruitment approaches and a complete lack of understanding as to how recruitment marketing works has proven lethal to my #HealthcareHR colleagues.

Let's take a look at some of the key components of an effective recruitment marketing strategy in the healthcare industry.

Courage
You may be wondering why this comes first. Well, without the courage to throw away what has always been done in your organizaiton, you will not be successful.

Ever.

Understanding that the number one component of any effective strategy is the #HealthcareHR leader is paramount. Without this piece, the strategy will fail. 

Not maybe.
Not probably.
It is guaranteed to fail.

Planning
An effective recruitment marketing plan is built on three important pieces:
- a robust career site
- nonstop new original content
- a comprehensive social media distribution strategy

Let's take a quick look at each part.

Career Sites
Most healthcare career sites list jobs, have a predictable couple of paragraphs of text about their "values" and "wonderful community" and occasionally have a few photos of beautiful people in scrubs that are not employees.

This is an epic fail.

Career sites need to engage, draw people in, re-recruit current employees, and tell the story of the employer brand. (Yes, employer brand. This is a critical part of any healthcare organization's recruitment strategy. You knew that, right?)

Original Content
This piece of the recruitment marketing puzzle often scares HR leaders to death. In fact, it is one of the easiest parts to address! Interviews with your employees, short videos, and a thorough editorial calendar cost little or no money, yet can yield huge results both internally and external.

Social Media Distribution
How are you going to share all of this content and point prospective candidates to your career site if you don't share the goodness? Incorporating multiple social channels (facebook, Linkedin, twitter, snapchat, Instagram, Pinterest, etc.) will position your organization as a contemporary leader in your industry.

Think about it...everyone you will ever hire again is on a social channel. So why in the world wouldn't you make sure your company is there too?

How About You
There is so much more to say about recruitment marketing in the healthcare industry. For now, think about these core pieces and how you might get started. If you get stuck, don't hesitate to reach out. I would love to help you blow away your competition.

I'd love to hear from you.

No Excuses.

pic