Monday, August 22, 2016

Recruitment Marketing in Healthcare

The epic battle to find clinical employees in the healthcare industry has never been more intense. The combination of limited talent, retiring talent, old school recruitment approaches and a complete lack of understanding as to how recruitment marketing works has proven lethal to my #HealthcareHR colleagues.

Let's take a look at some of the key components of an effective recruitment marketing strategy in the healthcare industry.

Courage
You may be wondering why this comes first. Well, without the courage to throw away what has always been done in your organizaiton, you will not be successful.

Ever.

Understanding that the number one component of any effective strategy is the #HealthcareHR leader is paramount. Without this piece, the strategy will fail. 

Not maybe.
Not probably.
It is guaranteed to fail.

Planning
An effective recruitment marketing plan is built on three important pieces:
- a robust career site
- nonstop new original content
- a comprehensive social media distribution strategy

Let's take a quick look at each part.

Career Sites
Most healthcare career sites list jobs, have a predictable couple of paragraphs of text about their "values" and "wonderful community" and occasionally have a few photos of beautiful people in scrubs that are not employees.

This is an epic fail.

Career sites need to engage, draw people in, re-recruit current employees, and tell the story of the employer brand. (Yes, employer brand. This is a critical part of any healthcare organization's recruitment strategy. You knew that, right?)

Original Content
This piece of the recruitment marketing puzzle often scares HR leaders to death. In fact, it is one of the easiest parts to address! Interviews with your employees, short videos, and a thorough editorial calendar cost little or no money, yet can yield huge results both internally and external.

Social Media Distribution
How are you going to share all of this content and point prospective candidates to your career site if you don't share the goodness? Incorporating multiple social channels (facebook, Linkedin, twitter, snapchat, Instagram, Pinterest, etc.) will position your organization as a contemporary leader in your industry.

Think about it...everyone you will ever hire again is on a social channel. So why in the world wouldn't you make sure your company is there too?


How About You
There is so much more to say about recruitment marketing in the healthcare industry. For now, think about these core pieces and how you might get started. If you get stuck, don't hesitate to reach out. I would love to help you blow away your competition.

I'd love to hear from you.

No Excuses.

pic

1 comment: