Over the last three
and a half years I've integrated social media into my personal and professional
lives. I am a very social person, so imagine the perfect fit for me when
twitter, facebook, Instagram, LinkedIn and many other tools suddenly were
important tools my business as a human resources leader.
Quite frankly, I'm not
sure how anyone can be truly effective in HR if they are not using these tools
for business.
Making The Jump
I'm often asked about
my level of social media engagement and I offer the same answer every time. I
started slowly...did lots of watching and learning...and then gradually started
to participate. For those that believe getting active on social media
requires a massive change in their life to suddenly "get it" they are way
off the mark.
Nothing in life
happens overnight (think of the starving actor who waits tables for ten years
and then is "discovered.") Relax. There is plenty of time to figure
out which tools are best for you, and how to incorporate them into your work.
To Push or Not To Push
There is a new reality
to the era of social media. Whether or not you have the desire (read here
--> are afraid to try) social media, the truth is you
have to. You no longer have a choice, particularly if you want your
organization to be considered current. As leaders, it is very difficult to
"tell" our team members to use social media tools yet not be active
ourselves.
That is why I started.
That is why you need to start too. Leading the way is still part of the
leadership job description, right?
What about pushing
others outside of your span of control who absolutely should be active on
social media? Is your Marketing Executive active? How about other members of
your company's leadership team? Is your CEO active? Article after article show that CEOs need to be on social, and that those that are active are trusted more than
their own company's press releases.
If you're a social
media leader inside your organization should you push others to get engaged?
It's a difficult position to be in.
Pushing too hard means you'll risk driving
a wedge between you and your colleagues who are intimidated or who don't
understand the power of social media as modern business tools. Conversely, not
advocating strongly enough means you're letting your organization down.
Which approach is
best?
How About You
Regardless of what you
think about social media it is now a dominant force in the world of work.
Adopting it yourself is a required first step; but pushing it across your
organization is a much trickier prospect. What are you doing to make sure your
organization doesn't look like it has it's head in the sand?
I'd love to hear from
you.
No Excuses.