Content, Content, Content
As I survey the #HealthcareHR landscape, it is quite obvious that formal recruitment marketing approaches are still...well...nonexistent. The handful of organizations that embrace this concept are typically the ones that outmaneuver their competition in a big way.
One of the most effective ways to generate original content is through the use of internal blogging teams.
Consider this example:
"I asked a brand new nurse to blog about her experiences for a year. The exciting stuff, the boring stuff, the scary stuff, all of it. I helped her with each post, but it was her voice and message. She was an instant success, and her posts had thousands of views on our HR blog."
It can be done. The blogging site was free. Repurposing the posts across multiple social media channels was free. The results were phenomenal.
Building Your Team
As you think about who should be part of your team, focus on your high priority hiring areas, as well as any other part of the organization that is part of your core business. Even if you are not blogging about a particular department or function, you will still differentiate yourself from the competition in a positive way.
Let's face it...most organizations do not trust their employees to tell their story. They rely on ultra-polished messages from traditional sources. Instead, use your employees to paint your employer brand picture and leverage the skills of the team to ensure confidentiality and professionalism.
How About You
Are you ready to jump out of the 1980s and launch a robust recruitment marketing strategy that both recruits and retains the talent you need? If the idea scares you I can help. I can tell you one thing is certain...your competition is hoping you don't change a thing.
I'd love to hear from you.
Nicely done Jay and team! Reading this brings back happy memories of when I started an internal blog in 2007, thanks for the reminder. The simple stories written from the heart by people not usually in a position to have their voices heard, often resonate powerfully.ReplyDelete
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