The Power of Internal Blogging Teams

For those HR leaders that have jumped into 2016, one of the common problems they face is the non stop need for original content to support their corporate recruitment marketing strategy.

Content, Content, Content
As I survey the #HealthcareHR landscape, it is quite obvious that formal recruitment marketing approaches are still...well...nonexistent. The handful of organizations that embrace this concept are typically the ones that outmaneuver their competition in a big way.

One of the most effective ways to generate original content is through the use of internal blogging teams.

Consider this example:

"I asked a brand new nurse to blog about her experiences for a year. The exciting stuff, the boring stuff, the scary stuff, all of it. I helped her with each post, but it was her voice and message. She was an instant success, and her posts had thousands of views on our HR blog."

It can be done. The blogging site was free. Repurposing the posts across multiple social media channels was free. The results were phenomenal.

Building Your Team

As you think about who should be part of your team, focus on your high priority hiring areas, as well as any other part of the organization that is part of your core business. Even if you are not blogging about a particular department or function, you will still differentiate yourself from the competition in a positive way.

Let's face it...most organizations do not trust their employees to tell their story. They rely on ultra-polished messages from traditional sources. Instead, use your employees to paint your employer brand picture and leverage the skills of the team to ensure confidentiality and professionalism.

How About You

Are you ready to jump out of the 1980s and launch a robust recruitment marketing strategy that both recruits and retains the talent you need? If the idea scares you I can help. I can tell you one thing is certain...your competition is hoping you don't change a thing.

I'd love to hear from you.

No Excuses.

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Alignment Guarantees A Win

The world seems to be moving faster than ever. Changing environments continue to put enormous pressure on us to perform as both individuals and organizations. Sustaining high quality performance is not a given however simply because we have recruited a team of all-stars. In fact, a team of all-stars is only part of the story. 

In today's world of work, we need alignment if we are truly going to succeed.

Individual Leaders First
Consider what is expected of you in 2014. Is there an expectation that you as a member of the leadership team will be able to effectively manage the following issues:
-strategic plan implementation
-effective communication
-conflict (with peers and other team members)
-budgets
-professional goals
-serve as a brand ambassador
-and the list goes on...

How exactly are you going to effectively work through these challenges, sometimes all of them hitting on the same day?

Communication Drives Alignment
Saying that alignment is important and achieving alignment are two very different things. From my perspective the essential piece that often eludes even the most effective organizations is communication. I'm not talking about a "campaign" or a "series of messages that are on point." No, I'm talking about leadership being together, talking, challenging each other, respecting each person's point of view, and then finding consensus on what alignment really means.

Without the meaningful investment of time to really work together as a team, true alignment will never be realized. The leader who can bring the team together, allow for productive conflict, and still coalesce that energy into alignment is a rare find in today's world.

How About You
Do you contribute to the leadership culture in your organization to ensure alignment is a top priority? Or, is your silo so full of your "stuff" that you're hoping the others let you stay in your busy, albeit unfocused, world?

I'd love to hear from you.

No Excuses.



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