Blogging, Social Media and Your Questions

I get a fair number of questions about blogging, social media, personal brands and how to balance those with my corporate responsibilities. So today I thought I would answer some of those questions. 

You may not agree with me, which is great! Let's kick around our shared ideas on how to balance this ever evolving challenge as a group.

Q - I wouldn't know what to say on social media, no one is interested in what I have to say?

A - Completely untrue! Of course you have a lot to say...you do it all day long in your job. The trick is framing up the issues that impact your work, and commenting on them, writing about them, or responding to them in a professional way. Go slowly at first, then as you gain confidence you will be more comfortable adding to the global dialogue.

Q - My company is very strict about social media, and quite honestly does not appear to understand how it works. How can I get started?

A - This is a common situation, and one I've heard MANY times! First of all, remember that the safest content you can share is your own company's content. 

They have already posted it, so sharing it is not risky, it's showing that you are a champion for your employer! 

Second, there aren't any rules that say you have to take risks on social media. 

Look to your professional association websites, credible business outlets, and basic industry news outlets as a way to get your feet wet. 

Q - I've always been curious about blogging, but how would I ever come up with all of that content?

A - I felt the same way when I was thinking about getting started...that was 9 years and 850+ blog posts ago! Whoa! Where does the time go? 

When I was working through the same challenges, I made the decision to focus on leadership issues. Others take a more expanded view, and that's okay too. Think about what matters to you. Start writing down the issues that touch you personally in your work (or personal) life. That is where you start!

How About You
Are you ready to differentiate yourself from the many hundreds or thousands of people in roles just like yours? If so, starting a blog, podcast, or other strategy might be right for you. Jumping into the social media game is not nearly as scary as it seems...just look around, it has really caught on!

I'd love to hear from you.

No Excuses.

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The Secret Talent Weapon You're Wasting

Every organization I speak with "wants" to be a contemporary player in the ongoing struggle to attract talent. However, most have no idea how to leverage social or digital tools to make that desire a reality.

Sadly, one of the most powerful and frequently overlooked weapons available is walking in and out of the front door every day.

The employees.

Brand Ambassadors
Whether we call them brand ambassadors, employee advocates, or formal members of the recruitment marketing team, there is no voice more powerful than the voice of the those that have already committed to representing the employer brand.

Let's leave the whole "building an employer brand strategy" discussion for another post, and focus on the massive amount of horsepower that is ready, willing and able to launch that strategy right now.

The first step is easy and effective: identify the employees who are already on social, or who have expressed an interest in being more active on social platforms.

If you think it is impossible to find these internal superusers, you are actually saying more about how out of touch you are vs. expressing frustration with the process. If you haven't kept up with the changes in the world of work, of course it will be difficult to identify your own brand champions.

Start Small, Go Big
A simple search of the various social channels will help you identify who is actively supporting your employer brand. Set up a twitter list to help keep track of the team's efforts quickly and efficiently.

Next, reach out to those individuals and draft them into service as part of your overall employer brand strategy.

Formalize the support you provide your initial core group of brand champions with training, guidance, content recommendations, and support. From there, you can add new employees to the group in a thoughtful and coordinated way.

How About You
There really is no excuse to hide behind the fear of social media. It is a core component of every industry. In fact, your employees are probably wondering why you don't ask them to help. They are already advocating for your company, you just don't know it!

The only thing standing in your way...is you. Let me help!

I'd love to hear from you.

No Excuses.

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The CEO Question HR Fears Most

The long list of pressures HR leaders are under is well documented. It's as if every organizational ailment somehow finds it's way to the human resources department to either get fixed or take the blame. 

There is a new issue lurking however, that most HR leaders, particularly those in the healthcare industry, are ill-prepared to address. That issue comes in the form of a question directly from the CEO.

The Context
Let me set the stage...

Traditional CEO, accomplished, bright, and driven is paying attention to the radically changing labor market. The stress they feel from the Board of Directors, Physician and Nursing leadership to solve the staffing shortages are now becoming an all too regular topic in meeting after meeting.

It feels a bit odd to the CEO. She's always been able to figure out some sort of new pay program or engagement play that keeps the positions filled while not completely blowing up the salary line in the budget.

But the world is just...well...different now. 

The Nightmare Question for HR
During the next routine one-on-one meeting between the CEO and the CHRO they get on the topic of labor, talent, and staffing shortages across the organization. It's at this point that the CHRO's world caves in.

CEO: "So, tell me what you're doing to ensure we are viewed as a viable employer? What are we doing with millennials? Are you current on all of these social media and content strategies I keep reading about? Where exactly are we on this?"

CHRO: "Um....well...we, uh."

CEO: "We are doing something on this, right? I mean, the whole world is getting into this stuff."

CHRO: "Well, Marketing...and Legal...they, uh..."

CEO: "You've got to be kidding me. Those departments don't have anything to do with recruitment. We're not doing anything? Do you even know how to use these things yourself?"

How About You
What's your answer? I want to help you not only give the right answer, but look like the most contemporary leader in the world while doing it. It only takes one thing...

...the courage to start.

I'd love to hear from you.

No Excuses.

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6 Strategies to Eliminate Your Healthcare Recruiting Excuses

The world of #HealthcareHR is full of excuses. Risk avoidance, nursing shortages, compliance, a perceived backseat to the other Operational departments, and the list goes on.

Despite all of this self-inflicted pressure, HR still plays a critical role and it has nothing to do with making sure the employment records are neat and tidy for the next Joint Commission survey.

Oh, and by the way, there aren't any departments in your organization that can pull it off except HR. So, if you're ready to deliver real results and cut through the excuses, focus on the following items and make a real impact.

1  Employer Brand
I have written many times about employer brand and the power it has to change the perception of organizations in the market. The simple fact is this...every organization has an employer brand, it's just that most are absolutely invisible. Make sure yours dominates your industry.

2  Leader brand
The concept of leader brand is a spin-off of personal brand. For me, leader brand is a more important label, as it speaks to who you are as a leader for your team, your organization, and your industry. Investing the time necessary to establish a meaningful one is not difficult, but if you're trying to convince top talent to join your team and they do any research on you at all, what will they find?

3  Content
There is a reason the phrase "content is king" is so important...because it's true. Yes, the content needs to be meaningful, not just plentiful. But without it, you and your company fall into the trap of repeating your press releases inside the organization and convincing yourselves that the outside world is listening. They're not. Develop your stories, and start sharing them with the world. 

4  Engagement

Using social media channels to distribute your content is not a passing fad, or something that you simply don't have time for any longer. Those tired excuses make you sound old and irrelevant. 

Put content and social media at the top of your to do list everyday. It comes first, not last. If you don't know how to use the various tools you need to reach out and learn. I'll help you, but you have to take the first step and accept that it is 2017.

5  Candidate Experience
Do you still believe it is such a privilege to work at your organization that candidates should be grateful to have the opportunity to even interview with you, let alone get hired? If so, I guarantee you have a long list of vacancies and you "can't understand why?" Focus on candidates, not yourself. No organization is that special, but in the epic struggle for healthcare talent, the candidates absolutely are.

6  Speed
This one is perhaps the hardest for #HealthcareHR leaders to grasp. Going slow, holding meetings for several weeks or months with a "multi-disciplinary team" and "fully understanding the risks involved" are all excuses for "I'm too scared to be a leader." 

Too harsh? You tell me...when was the last time a healthcare organization moved quickly to ensure they had the brand, and the talent necessary to impact the lives of their employees and patients?

How About You
Lists can sometimes feel a bit overwhelming. I can relate...they do to me as well. Here's the difference, I want to help you understand these six priorities...how to learn...how to plan...how to execute and sustain. Let's be honest, if I could do these things leading a conservative hospital's HR function, you can too!

I'd love to hear from you.

No Excuses.

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Hey Recruiter! No Brand? No Game.

"All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
- Tom Peters

It's Not A Fad
The notion that individual recruiters don't need to worry about their brand as long as they work for, or represent organizations with a strong brand, is a fallacy. Success as a recruiter is ultimately about credibility and hustle...and the tools of the trade today are digital. 

Some may feel that since they've been recruiting for a long time and have always been successful, they do not need to focus on their brand. That approach will prove to be a costly mistake. Clients expect their recruiters to be current, contemporary leaders in the industry. To say that simply because they have been doing something for a long time has nothing to do with being good at it.

Are you with me?

Getting Started Is Easy
There is good news for any recruiter that claims to be too busy, too private, or too lazy to get their own brand moving forward. It's easy to get started, as long as you do one thing...

Start!

Odds are you already have a LinkedIn profile, and maybe have a twitter account too. Hopefully you've gone further and are rocking a snapchat story every day. These channels can be very powerful outlets for you to distribute content. 

What's that? You don't have any content to share? Um, yes you do! Here's a quick list of content that you can begin sharing today.

- post your organization's content
- post your client's content
- post your candidate's content
- post general thought leadership
- post industry thought leadership (Healthcare, HR, I.T., Finance, etc.)
- post YOUR content

You officially no longer have an excuse. 

How About You
You're already working hard. But without the digital credibility, you will forever be lost among the masses of "professional recruiters" out there. Why would a client listen to you? Why would a candidate listen to you? 

It's time to step up. Let me help.

I'd love to hear from you.

No Excuses.

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Getting Started Using Social Media in Your Career

Even though the echo chamber is louder than ever in the social media space, there continue to be many...many...professionals who have yet to adopt these tools into their professional lives.

Honestly, getting started, particularly for my #HealthcareHR colleagues can feel like they are literally putting their jobs at risk. However, it does not have to be that way at all!

Start Slow
A key step in the process...from my experience...is to take your time. There is no hurry, you're not behind anyone else, and you certainly should never rush adopting new ways of doing your work.

However, it is time to get started. That means, today!

Step by Step
This is the easiest part of your transition to becoming a contemporary leader. You've probably already done part of this already. Do you have a Linkedin profile? Good! 

Next, open a twitter account. Keep in mind...you haven't posted anything yet, so you are not taking any risks!

Last step...start to identify content that you might like to share.

Pro Tip!
- your company probably produces content regularly....start there! 

Other ideas include professional journals (within your industry, Harvard Business Review, Inc., etc..) Start sharing this content once a day. It's safe, will make you look like you're aware that it is almost 2017, and you will begin to differentiate yourself and your company from the competition.

How About You
That wasn't so scary after all, right? Other helpful strategies as you get started should include following people in your industry and replicate what they do. Slow and steady actually does win the race.

Have questions? I'd love to help...reach out anytime.

I'd love to hear from you.

No Excuses.

Recruitment Marketing in Healthcare

The epic battle to find clinical employees in the healthcare industry has never been more intense. The combination of limited talent, retiring talent, old school recruitment approaches and a complete lack of understanding as to how recruitment marketing works has proven lethal to my #HealthcareHR colleagues.

Let's take a look at some of the key components of an effective recruitment marketing strategy in the healthcare industry.

Courage
You may be wondering why this comes first. Well, without the courage to throw away what has always been done in your organizaiton, you will not be successful.

Ever.

Understanding that the number one component of any effective strategy is the #HealthcareHR leader is paramount. Without this piece, the strategy will fail. 

Not maybe.
Not probably.
It is guaranteed to fail.

Planning
An effective recruitment marketing plan is built on three important pieces:
- a robust career site
- nonstop new original content
- a comprehensive social media distribution strategy

Let's take a quick look at each part.

Career Sites
Most healthcare career sites list jobs, have a predictable couple of paragraphs of text about their "values" and "wonderful community" and occasionally have a few photos of beautiful people in scrubs that are not employees.

This is an epic fail.

Career sites need to engage, draw people in, re-recruit current employees, and tell the story of the employer brand. (Yes, employer brand. This is a critical part of any healthcare organization's recruitment strategy. You knew that, right?)

Original Content
This piece of the recruitment marketing puzzle often scares HR leaders to death. In fact, it is one of the easiest parts to address! Interviews with your employees, short videos, and a thorough editorial calendar cost little or no money, yet can yield huge results both internally and external.

Social Media Distribution
How are you going to share all of this content and point prospective candidates to your career site if you don't share the goodness? Incorporating multiple social channels (facebook, Linkedin, twitter, snapchat, Instagram, Pinterest, etc.) will position your organization as a contemporary leader in your industry.

Think about it...everyone you will ever hire again is on a social channel. So why in the world wouldn't you make sure your company is there too?

How About You
There is so much more to say about recruitment marketing in the healthcare industry. For now, think about these core pieces and how you might get started. If you get stuck, don't hesitate to reach out. I would love to help you blow away your competition.

I'd love to hear from you.

No Excuses.

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Brand Champion? I Don't Think So

One of the core components of an effective recruitment marketing strategy is that leaders in the organization are actively engaged.

When I say engaged, I mean actually doing things...not just offering "support" during monthly recurring meetings. They have to be brand ambassadors.

Yes, the leadership. Not the HR staff. Not the Marketing staff. Not a 20 year old college dropout who "knows how to do social media."

You have to do it.

Leader Brand
Now that social media dominates the world of work (yes it does, whether you like it or not), your brand as a leader is not only important, it has already been established and is public.

What's that? You say you aren't active on social media so it's impossible for you to have a leader brand? Sorry...your absence says something very powerful about your brand...

...you don't have one.

The good news is that it's easy to get started:

- Spruce up your Linkedin profile (good pic, copy and paste your resume)

- Open a twitter account (use the same pic from your LInkedin account)

- Download snapchat. (it won't kill you...and everyone you're going to hire in the next 10 years is using it every day)

Content
Here's a little secret that will help transform you from zero-to-hero so you can finally start practicing what you preach. Your organization already develops content and pushes it out through the organization-wide marketing social media channels. This content has been vetted, approved, and is already out there.

You don't have to ask for permission, or worry about what you're posting. Just share, retweet or post it on your accounts.

Done!

Content drives engagement. Content highlights the amazing people in your company. If you're not sharing your own organization's content, you clearly are embarrassed about where you work, right? Otherwise, if you were a real brand ambassador, you would be sharing as much as you possibly could.

Are you with me?

How About You
It's time to back up all that talk at the annual years of service banquet about how "incredible your people are." Annual praise is empty. Start leading in the 21st century and set yourself apart from the competition. You'll be amazed at the results.

I'd love to hear from you.

No Excuses.

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Reign In Content

Your organization has an amazing story to tell, right? You have great employees who do great work and make a difference. Your culture is special, the work you produce is high quality, and yet you are still dumbfounded that your ability to attract "the right" talent remains elusive.

Stories

Every organization large or small, for-profit or not, sophisticated or not, all have a story to tell. Yours does too. The stories are your corporate culture. The values, the mission, the guiding principles, or statement of beliefs you espouse are important; however, in the end they are what the company hopes will become the stories...in the future.

The stories of today are what your organization is...today. Stories are the behind the scenes front-line perspective of what is really going with your employees. 

Every company has stories.

"What are the good stories that you want the world to know?"

I'm willing to bet that if you had ten minutes of uninterrupted time you could come up with a handful of moving stories about your organization that you would love for future talent to know about.

So why aren't you telling anyone?

Content Reigns Supreme

The absence of a content strategy is a clear indication that you are not going to attract the best talent to your company. Sure, there are a handful of trendy name brands out there that seem to effortlessly attract high performers. 

Here's their secret...they've already told their stories and now "everyone" wants to be part of their amazing culture. No one wants to be a part of their values...they want to be a part of their stories.

See the difference?

How About You

Do you have a content strategy for your company? Have you collected the stories necessary to offer an authentic behind-the-scenes look into your organization? If so, you're way ahead of most. If not, maybe we should connect. Your culture...and the stories it tells...shouldn't go to waste.

I'd love to hear from you.

No Excuses.

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The (Brand, Marketing, Digital, HR) Beast Inside of Me

I get fired up about work. Specifically, my work. I've had the privilege of being a human resources leader for many years; and the longer I work in that space the more opportunities I see outside HR that can dramatically improve how I get my work done.

More Than HR
In the early part of my leadership journey I couldn't get enough of good "HR" content. I was like a sponge soaking up every legal tidbit, compliance-related issue, or best-practice I could find. I was on a one man HR scavenger hunt. 

Sad, when I think about it now; but at the time it seemed like I was focused, driven and learning my craft. That may be true, but for the contemporary HR leader of today, the nuts and bolts of HR represent only a piece of what is important.

Brand
The energy around the term brand crosses many disciplines in the world of work, and HR is one of those that should embrace a brand strategy. Going far beyond a consistent logo on recruitment ads, a brand strategy that integrates organizational strategy with HR outreach (both personally and professionally) is essential. 

For those HR teams that still believe they should come up with their own strategies outside of what the corporate plan is are woefully ill-prepared to compete in the modern world. Gone are the days of separate "HR" and "PR" campaigns. The contemporary HR leader leverages the work done on the organizational-side and uses that to multiply the effectiveness of their brand strategy.

Marketing
The breadth of terrific content marketing resources available today feels like finding buried treasure. That is, if you realize these resources are treasure! The strategies, tools, and opportunities to partner with your Marketing colleagues are more important than ever before. Scarce resources, and the ability to leverage similar content across multiple channels makes for wise leadership. But only for the savvy leader. 

Convincing yourself that "you can do it better alone" is not only a waste of time...it's wrong too.

Digital
Every effective HR leader should now be comfortable in the digital world. Notice I didn't say "a" digital world...I see "the" digital world. Social media, web strategies, sharing content, building and supporting personal and professional brands, and adding value to the profession all happen in the digital space we live in.

There is no point to try and "get by" or "avoid technology" any longer. If you're not on board, you're living in the 1970s. Open a twitter account and get on with it. The time to move forward is now!

How About You
Has your approach to effective HR changed over the years; or, is the idea that "all this new fangled thinking" is just too much for you? It's never too late to get started. Expand how you think about contemporary HR, start making a difference in your organization and career, and let the beast inside of you break free.

I'd love to hear from you.

No Excuses.



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