Showing posts with label culture. Show all posts
Showing posts with label culture. Show all posts

Monday, December 30, 2019

Expressions of Power

Power is an interesting concept. We chase it...we are fearful of it...we are quick to identify abuses of it...

...and then we chase it some more.

What's the Real Story
There is an allure to success, and the trappings that come along with it. Titles, money, respect, authority. Hmmm...authority. That component of power that offers the ability to guide others in the way you want them to go. 

That path can be something wonderful...creating a culture that brings the great minds of your team together to push through to new levels of success. A culture whereby everyone feels connected to the vision. 

Damn, that can be exciting.



Power for Power's Sake
There is, of course, a dark side to power. In times of war power is projected in the most overwhelming ways possible to demoralize the enemy. Perhaps the same can be said for those leaders who are solely focused on power as a personal issue.

They are the ones that feel threatened in every meeting. They are quick to challenge others so as to redirect the focus away from their shortcomings. They see an inclusive leadership approach as somehow diminishing their own status.

We've all seen them. Maybe you've been one at some point in your career?
We've all seen their behavior as well: the body language, the words they choose, the tone of their electronic messages.

How About You
Who do you know in your company that views power in such a disruptive way? How can you help them? As we look to the start of a new year, it might be time for you to pull them aside, provide the thoughtful coaching they need, and help them start 2020 in a very different way.

I'd love to hear from you.

No Excuses.

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Monday, November 18, 2019

Change Management: The Story Matters Most

Here's a shocking revelation for you...changing how we behave in the workplace is hard. 

Really, really hard. 

Yet as leaders we throw the phrase culture change around like we are passing out candy on Halloween.

The Long Haul Vision
Wanting to change your organization's culture, whether it's to pull out of an employee morale ditch; to address major changes underway; or to build the energy for an exciting new period of growth, requires a vision that is sustainable over a period of years.

Culture change does not happen quickly. Ever. At least in a positive direction.

So, who is responsible for this vision of the future? That's not as easy an answer as one might think. Of course the senior leadership team must articulate a global vision for the future. However, neglecting the input from the team is a treacherous path that should be avoided.

The combination of strategic vision and employee buy-in is powerful. 

Really, really powerful.

The Compelling Story
The hardest part is actually not the visioning process, or collecting input from the team. The hardest part is always execution. Sustaining the message over time, particularly when the inevitable challenges arise are exactly when the true skills of the leadership team become apparent.

How many of us have seen grand roll outs of "new and life-changing programs" at our organizations over the years, only to see them drift and die?

You've put in the time to build your vision.
You've put together a compelling story that touches each employee.
Stay the course. You've earned this opportunity to truly change your organization!

How About You
Are you considering real change in your company? If so, invest the time and resources to build your vision, create your story, and stay focused through the highs and lows. It will be worth it!

I'd love to hear from you.

No Excuses.

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Tuesday, October 29, 2019

Everything You Can Imagine

What is it about how we see the world? Some see the negatives, live in fear, and move so cautiously they miss any realistic chance of making a difference.

Others move so rapidly that they don't pause for even a moment to consider the impact of their reckless decision-making style.

Still others are so full of confidence that they are sure their approach is the right one. Until it's not.

Finding Balance
As someone who has a...shall we say, healthy ego...finding the sweet spot between confidence and arrogance can be challenging at times. 

Maybe you struggle with that too. Since I've been around the block more times than I care to count, that elusive thing known as experience has suddenly become an ally. 

It guides me...protects me...and spurs me on when I see opportunities that others don't see.

Blind Spots
But where is that balance? How do we find it when we know, whether we would like to admit it or not, that we have blind spots...even with all of our 'experience?'

Having a team that you trust around you makes a big difference. When you trust your team, ideas can be shared, different perspectives can be examined, and the best plan can be executed.

In the absence of that culture, you are destined to fall prey to those blind spots. Right?

How About You
Lead the way and build the culture in your organization that allows for growth, camaraderie and trust. Just imagine what could be possible!

I'd love to hear from you.

No Excuses.

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Wednesday, July 10, 2019

What's Your Message?

We all send a message. Whether it's in the words we choose to say, the decisions we make, the risks we take, the way we choose to behave or the culture we promote in our organizations...we all send a message.

What message do you send? What would those around you say defines who you are as a leader? Those messages are real. Their impact on the team is real. 

Far too often leaders believe they can say one thing and do another. That is simply untrue. Our colleagues are bright, insightful people who are crystal clear on our impact. 


How is it then that leaders can convince themselves of their own reality and be so far removed from what actually is...well...real?

The saddest part is watching it all happen. So many lost opportunities to lead, when instead it's as if their internal cult of personality has to be fed.

What do you think about messaging? Is it as simple as "do the right thing" or, is there a deeper issue that needs to be explored?

I'd love to hear from you.


No Excuses.

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Friday, February 15, 2019

Do You See Them?

This week is one of my favorites of the year. Why? It's the week of our annual meeting at Kinetix. We bring all of our employees together from across the country to our corporate office in Atlanta for training, team-building, and celebration of an incredibly successful year.

Moments
One of the best parts of the week each year is the series of individual moments I have with our team. Quiet sidebar conversations about work, life, career aspirations, or challenges happening right then.

It is a privilege to have these moments actually. They are important to the team members who are kind enough to value my opinion; and they are important to me because the team trusts me enough to be involved in what's happening in their world.

That's not just "work." That's trust, and respect, and how it should be.

Seeing Them
During our company photo shoot I was chatting with one of the other executives here, and they said to me...

"...just look at our group...we have an unbelievable team of people here now...I'm not just saying it...
they truly are incredible..."

That's powerful.

...and that's one of the things I love about being a member of the leadership team here at Kinetix. 

Our employees are not FTEs, or staff, or commodities. 

They are people, who work hard, have good values, and add to our culture far beyond their performance of 18% productivity growth. 

They are people who we have the privilege to have on the team.

How About You
How do you see the members of your team? Are they replaceable, or maybe simply a seat that needs to be filled? Or, are they much more than that?

I'd love to hear from you.


No Excuses.

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Thursday, November 15, 2018

The Great Unsaid

"Oh, yes...he has always acted that way. It's just part of life here."

"She does that all the time...her team has learned to work around her."

"When he gets in one of his moods, look out!"

"She's always rude and interrupts..yet we hold everyone else accountable for that."

All Quiet on the Corporate Front
We've all experienced this bizarre phenomenon. Leaders are allowed to behave poorly, yet we're fast as lightning to hammer employees who act the same way.

What holds us back from speaking up? Do we actually believe our career path will be compromised by leading? Could we be ostracized from our peer group for addressing the very public skeleton in our shared corporate closet? 

"It is perhaps the greatest failure of leadership...that is... to passionately espouse the values of the organization, and fail so miserably to hold it's leaders to that standard."

Speak Up or Fail
Consider what happens to the front line employees when leaders are allowed to behave like fools:
- morale tumbles
- engagement evaporates
- turnover rises
- revenue dwindles

Why would we ever wish for these things to happen to our organizations? Yet, when we remain silent on leadership behavior, we are stating quite loudly that we WANT these terrible things to happen. 

There is no in-between stance...if you do not speak up and coach, counsel, or discipline poor leadership behavior, you are in fact endorsing a dark and painful course for your company.

How About You
I don't even have to ask...you already have the name of the person in your head that fits this post. So, what will you do the next time they 'do their thing?" Perhaps stare at your shoes and hope they stop talking; or, have a very direct, professional, and purposeful discussion with them?

I'd love to hear from you.


No Excuses.

Tuesday, January 16, 2018

Senior Leaders, Cheap Talk, & Being Present

"Culture is to recruiting, as product is to marketing."
Hubspot's Culture Code

Culture, Culture, Culture
The word culture sure gets thrown around a lot, don't you think? For me, it's right up there with values. If I hear one more executive espouse their organization's values, without taking action to prove they matter, I think I might spit.

Every organization obviously has a culture. However, many organizations do not have the culture they claim, or they secretly know in their "heart" that theirs has unlimited room for improvement.

If we all know these things, claim our employees are our most valuable asset, and continue to preach our culture message over and over yet still have major gaps relative to reality, what is the missing piece?


All You Do To Me is Talk Talk
For many leaders, landing that big title or breaking into the executive ranks feels like the end of a long journey, when in fact, it is only the beginning. They often feel as if they can ramble on and on simply because they must be the smartest person in the room, just look at their title!

Think of leaders as the six players on a hockey team during a game. 

Six players, but twenty-thousand fans staring at them...watching every move...hoping for good decisions, and the effort to back up what they say when they are off the ice.

It's the same for us in leadership. There are only a few of us compared to all of the employees who work in our companies. 

They are watching every move...hoping for good decisions, and the effort to back up what we say during meeting after meeting after meeting.

Are you with me?

How About You
Words are incredibly powerful tools for leaders. They inspire, motivate, encourage, reward, hold accountable, recognize and fire up the people around them. But in the absence of action...or follow through...

...the words damage the credibility of that leader. 

It's time to back up the culture talk with culture ACTION!

I'd love to hear from you.

No Excuses.

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Monday, November 13, 2017

Aspect

I see the world in a certain way. I don't think that's a bad thing; in fact, I'm not sure how I could see it any other way. I'll always have those unconscious biases playing in the background and influencing how I think, speak and act.

The challenge, of course, is what to do about those biases as I become aware of them? 

My Lens
The lens I use to see the world is clouded with high expectations, little tolerance for excuses, and even less patience when it comes to repeated leadership failures. I'm not trying to be cute here...failings in these areas send me right over the edge. 

That clouded lens of mine has served me well, but it has also been a source of much frustration. So, where is the gap?


Savvy
The value I place on being a savvy leader is not merely because it is important. Quite the opposite...everyone who is actually paying attention to the practice of effective leadership understands it's importance. 

The challenge lies in helping those leaders who don't understand what it means to be savvy. You know who they are in your organization. They use lots and lots of words, yet somehow for all of their "knowledge" they fail miserably when the moment comes and they have to be savvy.

In the moment.

Without thinking.

Without running to a supervisor for guidance.

Acting with the full knowledge of what is at stake, and the accompanying dynamics that will play out.

...and they have to do it instantly.

Is this difficult to do? Of course it is.

Are we supposed to wait and wait and wait and wait while our "leaders" take an inordinate amount of time to "get up to speed" and be savvy?

Absolutely not.

How About You
Achieving results for our organizations does not happen because we make excuses. We do not grow, open new jobs, pay our people, or create an employer brand that is second to none while simultaneously justifying why the same errors are repeated.

Be the savvy leader your organization needs. Push yourself to be what you've always wanted to be. If you're not ready...don't pretend. Everyone can see through your talk. Instead, be humble, listen, learn, ask questions, and give yourself a chance to take your career to the next level.

I'd love to hear from you.

No Excuses.

Friday, September 15, 2017

Propaganda, Culture & Employer Brand

You spend so much time telling me your culture and people are the most valuable assets of your organization....but you don't round, you don't invest precious resources in employees, and you spend your whole day in meetings claiming to be busy.

You don't have the culture you think you do.

Your turnover hasn't improved in a meaningful way for years

You don't dare take risks to move your organization from old school to a cutting edge contemporary company...but...

...you care about your organization and your employees.

Please. Stop. Talking.
All of this has happened on your watch.

If you believe that your press releases, HR policies, and "Memos to Staff" are even remotely based on how your employees, and potential employees view your organization you are kidding yourself.

You can not hide from reality.
You can not hide from indecision.
You can not hide from how the world sees you.

Please. Start. Doing.
Here's the good news. You have the ability, today, to turn your excuses into a well thought out plan of action. It will require effort. It will require perceived risk...and it will require your leadership.

No one else can do it but you.

Step One
Take a look at your value statements, your messages to your employees, and (if you have anything) the messages to prospective candidates about your organization on your career site.

Now, align your behavior, the time on your calendar, and the words you use with your colleagues to match these messages.

Step Two
Build a comprehensive employer brand strategy to immediately begin using your employees as both retention and talent attraction tools.

Step Three
Ignore the noise. Your senior leadership colleagues will not understand what you're doing. Your Marketing department will feel incredibly threatened because they will have no idea what you're doing either.

Keep pushing. Only you can make this happen. 

It will be lonely...and nerve-wracking...and...

...IT WILL WORK!

How About You
Are you ready to finally get rid of all of those tired excuses you've been using since the 1990s?

There is a reason HR does not get the respect it deserves, and that starts with us.

You can do it...and I will help you if you need me.

I'd love to hear from you.

No Excuses.

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Monday, November 21, 2016

Bleeding Orange

Why do some people stay with their organizations for years, and others seem to bounce from place to place? Do some companies have a secret that magically plays out inside their walls? Or, do they simply market their culture so effectively that despite their normal challenges they continue to attract top talent?

Bleed
I've worked in organizations that were good places, and I've worked in organizations that I left because they were obsessed with earnings and didn't care about patient, physician or employee engagement.

I felt like I was bleeding all over the place...yet my passion and enthusiasm for my work didn't mean a thing. It was a sad place to be, and ultimately it required a resignation and fresh start.

In those companies...bleeding was bad.

Orange
I now find myself at a point in my career where I am again bleeding all over the place. My energy, passion and commitment are very different this time though. So, what has changed?

Are the people better? 
- No, but something feels different when we work together.

Is the work dramatically different? 
- No, but something feels different when we do our work.

Is the culture really that different from other companies?

HELL, YES!

We aren't obsessed with organizational charts. We don't wonder who is talking to who about who after every meeting. We search for ways to recognize each other. 

We ask each other to offer suggestions. We take risks and try new things. We bake our employment assessment tool into every day life. Yes we do. Every. Day. Life.

Are we perfect? Thankfully, no.

We think differently. We act differently. We "get it" here...when most other companies just don't.



How About You
This is a week to be thankful for many things. I've never felt this much support in my life. I've never felt this much energy with a team as I do now. It's flat out awesome.

What color do you bleed?

We bleed orange.

I'd love to hear from you.

No Excuses.

Kinetix

Wednesday, October 26, 2016

You Can't Ignore the Warning Signs

"You have to understand, we're special here."
"Our culture is different than other organizations."
"Our values drive 100% of our decisions."
"Innovation is one of our core strategies."
"Our employees are our most valuable asset."


For the love of all things good and holy, 
please stop saying these phrases. 


You don't back them up. You aren't going to back them up. Oh, and your employees stopped believing your empty "culture" talk a long time ago.

Words + Action = Leadership
Words matter. They can be inspirational, threatening, filled with empty promises or so energizing that entire organizations follow you.

But for those of us that have interacted with (or been a part of) senior leadership teams we've not only heard those opening phrases...we've used them!

Ouch!

Newsflash! Your organization is only special when you combine the fancy language in your mission and values statements with action. 

If your behavior does not match your rhetoric, you have failed.

Publicly.

The Front Line
Action happens in every organization on the front line. You remember the front line, it's where all of the employees are located. Not in the fancy board room, or the executive meetings where the head nodding in agreement is so prevalent I've often thought I was head-banging at a metal show. (see inspirational song reference)

The opportunity to engage, challenge the leadership status quo (who is often only interested in protecting their position at all costs), and make a meaningful difference is right in front of you.

However, the warning signs of inaction, group-think, and a clear disconnect from the reality of your corporate culture must not be ignored.

How About You
Don't be the talented leader who is tossed aside when a new CEO arrives and quickly picks up on your history of inaction and fear. Start earning your money today. Start challenging your colleagues when they need it. And above all else, get the hell out of your office and start building real relationships with the front line.

I'd love to hear from you.

No Excuses.

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Monday, February 15, 2016

Dead World Assembly

I hear a lot of leaders talking about culture, teamwork, and how they have a "vision" for how work should be done.

Ha!

Sadly, many of these same leaders are so out of touch with how the modern world of work functions that they don't even realize they are the root of the problem.

Team
Let me toss out a few questions to get us started:

- Are you losing valuable employees?
- Have you convinced yourself and the other executives that this is all "good turnover?"
- Do you still believe in the embarrassingly ineffective command and control style of leadership?

How is that working out for you?

I'm Calling You Out
The responsibility to create a culture that actually values employees in a tangible way is entirely up to the leader. No one else. 

I don't want to hear that employees complain too much. 

I don't want to hear about your fancy job title. (I've had a fancy job title for years, and the only result was that the burden on me to be a better leader grew exponentially.)

Guess what? Your staff meetings are nothing more than a dead world assembly. 

Stop trying to justify your struggles. No one believes you anymore.

How About You
It's time for a new start. Get over yourself. Accept that you've made some mistakes...and open your mind to leading in 2016.

Otherwise, you're going to lose the rest of your team. I promise.

I'd love to hear from you.

No Excuses.

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Wednesday, January 6, 2016

Messenger of God

"People exercise an unconscious selection in being influenced." 
T. S. Eliot

Position and Power
I have been fortunate to serve in leadership roles for more than twenty years. It's hard to believe so much time has passed. One issue that continues to be ever present regardless of where I've worked or my position is the influence leaders have...but don't realize the real impact of that influence.

On one level, leaders bask in the new found glory of their position. Right? They have authority to make purchases, hire team members, and impact how the culture will be experienced by the employees.

That my friends is a lot of power. Remember, employees do not set the culture without leaders having a culture tolerance. Sadly, most organizations still have a low culture tolerance and thus those leaders power becomes a burden.

Influence
On a very different level, effective leaders understand the profound responsibility they have at all times. They understand that how they conduct themselves, even in more private settings, reflects directly on their credibility and the culture tolerance they will allow.

The best of the best embrace this responsibility and leverage it in a thoughtful and intentional way. They make calculated decisions all day long, not to manipulate, but rather to build their organizations in a spectacular way.

Yes, spectacular. If you're not up for making your organization spectacular why do you accept a leader's pay check?

How About You
What messages are you sending each day, and do you appreciate the breadth of your influence? Does the team look to you for support, vision, and leadership? Or, are you so above the masses that you don't have time to deal with simple things like culture, people...and success.

I'd love to hear from you.

No Excuses.

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Monday, November 9, 2015

Apex Predator

I'm a super competitive guy. I like to win. I push myself hard at work, in my workouts, and in how I try to cram two lives into just one. I like the pressure to differentiate myself, my company, and my clients from the competitors in their respective markets.

I like to win.

Every time.

Winning Without Being A Loser
Part of winning is making sure I try to help everyone on my team win. This is no small task. Think about the people you work with and how they (read here --> many) are slow to accept change. 

Some may be early in their careers and don't want to make a mistake. Others may be long-tenured but still cling to the prehistoric notion that a command and control leadership style actually garners credibility in 2015.

Whatever obstacles we confront, it is essential that we try to include everyone. Candidly, not everyone will make the journey with us. It is easier to accept this reality when we know we've done our best to be inclusive.

Winning Comes in Threes
When you commit to winning you can not simply state you want to win and expect to get a good result. It requires courage and thick skin (particularly when hearing the criticism from those that want 'everyone' to win --> impossible, by the way.)

Let's take a look at my big three:

1. An endless supply of enthusiasm
Are you the one that everyone knows is fired up...all the time? Can you be relied on to jump in front of a group of people and get them engaged on a new project, strategy, or set of business tools?

If not, what the heck is going on? It's up to you to change your organization for the better. No one else. That means you must be the one who is out in front.

2. A willingness to take risks
Are you the one that is pushing to try new things and challenge the status quo? Or, do you wait for "approval" for everything and make sure each issue is so "safe" that you never take a step forward? 

If so, what the heck is going on? It's up to you to create a culture where innovation and creativity are normal. If you're not role modeling this behavior who is going to do it?

3. An ability to execute
Progress never occurs when we "wait and see" or "take a closer look at something." Do these phrases sound all too familiar? Is it suddenly uncomfortable reading this post?

If so, what the heck is going on? You must be the one leading...you must be the first one through the wall...you must make decisions and move forward.


How About You
Do you want to be the apex predator in your industry, organization, and life? 

Reality check...the only thing stopping you is you. 

Get yourself fired up, take some risks, and above all else execute more effectively than anyone you've ever seen. 

In the end...you're going to make a world of difference.

I'd love to hear from you.

No Excuses.

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Monday, May 18, 2015

For The Stab Wounds In Our Backs

Corporate culture is a funny thing. Most executives get excited talking about how their culture is so special...unique...even one of a kind! Wow! That's a pretty bold statement don't you think?

As an HR executive I've not only said those words, I've heard many leaders over the years try to explain why their particular culture is different. It's kind of sad, really. The bombastic proclamations about being world-class often fall short when the data is revealed.

Questions
One of the most effective ways to understand if an organization's leadership culture is special is to ask a series of fundamental questions. The answers shed light on whether or not the rhetoric matches the truth.

A word of caution here...you may feel uncomfortable as you answer these questions in your head. If so, your culture is not even close to what you've been trying to sell to your leaders, employees, customers...and yourself.

1. Do leaders leave your organization because you've developed them into world-class talent and they have amazing new opportunities?

2. Do you commit to an approach that treats women and under represented people equally with respect to pay, titles, and other leadership incentives?

3. If you reviewed the data on how senior leaders transition out of your organization would it reveal a pattern of termination after termination?

4. When challenging issues arise does the leadership team rush to meet together because they rely on each other for support; or, is it a save-yourself-culture that focuses on attacking one another?

How do you feel now?

Reality Check
I would submit that only the most elite leaders have the courage to answer honestly, and then take the bold steps necessary to correct the areas that need to be addressed. 

Most executives simply will not make bold decisions...they will not take dramatic steps to move their organizations forward...and sadly, will punish those that step up and actually lead.

Why is it that so many talented leaders are unwilling to lead once they are in the most influential roles of their professional lives?

How About You
For those of us that actually want to believe in world class corporate cultures, the double-talk and weak leadership we experience feels like a stab in the back. I'm far from perfect, but the only leaders I will ever work for again are the ones that are unafraid to make bold decisions and stand up for what is right.

They are the leaders that matter.
That is the reason I work where I do.
That is why I will never stop writing about making leaders better.

Leaders make all the difference. Look in the mirror. Are you a real leader?

I'd love to hear from you.

No Excuses.






Wednesday, March 11, 2015

Armed and Dangerous

Holding a leadership position sounds glamorous. The allure of lots of authority, more pay, and the freedom to make important decisions can be hard to resist. 

Oh yes, and power

Lots and lots of power.

Be careful friends...power can be the fuel that drives organizations to a whole new level of excellence; or it can pollute the mind of the leader and create havoc. 

Where are the landmines? What should we look out for? What are the risks leaders should be aware of?

I worry about...

- leaders who think power is the work product

- leaders who don't know what they don't know

- leaders who think they are the smartest person on the team

- leaders who think they don't make mistakes

- leaders who move fast in the name of moving fast

- leaders who are paralyzed and can not make a decision

- leaders who believe they should be trusted because of their job title

- leaders who believe their work day will be shorter in their new role

- leaders who are afraid to use social media

- leaders who don't understand that diversity is NOT an item on a to do list
                 
How About You
What would you add to the list?

I'd love to hear from you.


No Excuses. 



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Wednesday, February 11, 2015

The Only Corporate Strategy That Matters

I think I've said the word culture 1,000 times in the last twelve months. I'm not kidding. It's such an important part of every organization that I'm surprised more companies aren't doing something about it.

Values
I realize there are lots of executives talking about culture, but it is rare when they execute on a culture strategy. However, talk is cheap and we've all built up a tolerance for the corporate values messaging that bombards us at every turn.

"Seriously, has anyone ever heard a company espouse their commitment to providing crappy customer service with their team of pathetic employees?"

So what is the opportunity to differentiate your company from the competition if you truly have a culture that is unique, and dare I say different from others in your industry?

Money Talks
Start with investing in it. It is easy to determine where an organization's priorities are simply by checking their financials. Are culture, brand, and developing a revolutionary talent strategy high on that priority list? If so, the results will blow away the competition.

Talent is code for people. Culture is code for people. Brand is code for people. Success is achieved by people. Are you with me?

That's how commitment works. That's how execution works. That's how success is realized in the modern world. It's the people that make the difference and make the values proposition come to life.
          

How About You
If you're tired of talking about culture and want to differentiate your organization's commitment to culture, check out this site. Then go, lead the way in your own company and make a real difference.

I'd love to hear from you.

No Excuses.





Monday, February 2, 2015

Reign In Content

Your organization has an amazing story to tell, right? You have great employees who do great work and make a difference. Your culture is special, the work you produce is high quality, and yet you are still dumbfounded that your ability to attract "the right" talent remains elusive.

Stories
Every organization large or small, for-profit or not, sophisticated or not, all have a story to tell. Yours does too. The stories are your corporate culture. The values, the mission, the guiding principles, or statement of beliefs you espouse are important; however, in the end they are what the company hopes will become the stories...in the future.

The stories of today are what your organization is...today. Stories are the behind the scenes front-line perspective of what is really going with your employees. 

Every company has stories.

"What are the good stories that you want the world to know?"

I'm willing to bet that if you had ten minutes of uninterrupted time you could come up with a handful of moving stories about your organization that you would love for future talent to know about.

So why aren't you telling anyone?

Content Reigns Supreme
The absence of a content strategy is a clear indication that you are not going to attract the best talent to your company. Sure, there are a handful of trendy name brands out there that seem to effortlessly attract high performers. 

Here's their secret...they've already told their stories and now "everyone" wants to be part of their amazing culture. No one wants to be a part of their values...they want to be a part of their stories.

See the difference?

How About You
Do you have a content strategy for your company? Have you collected the stories necessary to offer an authentic behind-the-scenes look into your organization? If so, you're way ahead of most. If not, maybe we should connect. Your culture...and the stories it tells...shouldn't go to waste.

I'd love to hear from you.

No Excuses.