Your organization has an amazing story to tell, right?
You have great employees who do great work and make a difference. Your culture
is special, the work you produce is high quality, and yet you are still dumbfounded
that your ability to attract "the right" talent remains elusive.
Stories
Every organization large or small, for-profit or not,
sophisticated or not, all have a story to tell. Yours does too. The stories are
your corporate culture. The values, the mission, the guiding principles, or
statement of beliefs you espouse are important; however, in the end they are what the
company hopes will become the stories...in the future.
The stories of today are what your organization
is...today. Stories are the behind the scenes front-line perspective of what is
really going with your employees.
Every company has stories.
"What are the good stories that you want the world to
know?"
I'm willing to bet that if you had ten minutes of
uninterrupted time you could come up with a handful of moving stories about
your organization that you would love for future talent to know about.
So why aren't you telling anyone?
Content Reigns Supreme
The absence of a content strategy is a clear indication
that you are not going to attract the best talent to your company. Sure,
there are a handful of trendy name brands out there that seem to effortlessly
attract high performers.
Here's their secret...they've already told their stories and
now "everyone" wants to be part of their amazing culture. No one wants
to be a part of their values...they want to be a part of their stories.
See the difference?
How About You
Do you have a content strategy for your company? Have you
collected the stories necessary to offer an authentic behind-the-scenes look
into your organization? If so, you're way ahead of most. If not, maybe we
should connect. Your culture...and the stories it tells...shouldn't go to
waste.
I'd love to hear from you.
No Excuses.
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