"Culture is to recruiting, as product is to marketing."
- Hubspot's Culture Code
Culture, Culture, Culture
The word culture sure gets thrown around a lot, don't you think? For me, it's right up there with values. If I hear one more executive espouse their organization's values, without taking action to prove they matter, I think I might spit.
Every organization obviously has a culture. However, many organizations do not have the culture they claim, or they secretly know in their "heart" that theirs has unlimited room for improvement.
If we all know these things, claim our employees are our most valuable asset, and continue to preach our culture message over and over yet still have major gaps relative to reality, what is the missing piece?
All You Do To Me is Talk Talk
For many leaders, landing that big title or breaking into the executive ranks feels like the end of a long journey, when in fact, it is only the beginning. They often feel as if they can ramble on and on simply because they must be the smartest person in the room, just look at their title!
Think of leaders as the six players on a hockey team during a game.
Six players, but twenty-thousand fans staring at them...watching every move...hoping for good decisions, and the effort to back up what they say when they are off the ice.
It's the same for us in leadership. There are only a few of us compared to all of the employees who work in our companies.
They are watching every move...hoping for good decisions, and the effort to back up what we say during meeting after meeting after meeting.
Are you with me?
How About You
Words are incredibly powerful tools for leaders. They inspire, motivate, encourage, reward, hold accountable, recognize and fire up the people around them. But in the absence of action...or follow through...
...the words damage the credibility of that leader.
It's time to back up the culture talk with culture ACTION!
I'd love to hear from you.