Wednesday, October 15, 2014

The (Brand, Marketing, Digital, HR) Beast Inside of Me

I get fired up about work. Specifically, my work. I've had the privilege of being a human resources leader for many years; and the longer I work in that space the more opportunities I see outside HR that can dramatically improve how I get my work done.

More Than HR
In the early part of my leadership journey I couldn't get enough of good "HR" content. I was like a sponge soaking up every legal tidbit, compliance-related issue, or best-practice I could find. I was on a one man HR scavenger hunt. 

Sad, when I think about it now; but at the time it seemed like I was focused, driven and learning my craft. That may be true, but for the contemporary HR leader of today, the nuts and bolts of HR represent only a piece of what is important.

The energy around the term brand crosses many disciplines in the world of work, and HR is one of those that should embrace a brand strategy. Going far beyond a consistent logo on recruitment ads, a brand strategy that integrates organizational strategy with HR outreach (both personally and professionally) is essential. 

For those HR teams that still believe they should come up with their own strategies outside of what the corporate plan is are woefully ill-prepared to compete in the modern world. Gone are the days of separate "HR" and "PR" campaigns. The contemporary HR leader leverages the work done on the organizational-side and uses that to multiply the effectiveness of their brand strategy.

The breadth of terrific content marketing resources available today feels like finding buried treasure. That is, if you realize these resources are treasure! The strategies, tools, and opportunities to partner with your Marketing colleagues are more important than ever before. Scarce resources, and the ability to leverage similar content across multiple channels makes for wise leadership. But only for the savvy leader. 

Convincing yourself that "you can do it better alone" is not only a waste of's wrong too.

Every effective HR leader should now be comfortable in the digital world. Notice I didn't say "a" digital world...I see "the" digital world. Social media, web strategies, sharing content, building and supporting personal and professional brands, and adding value to the profession all happen in the digital space we live in.

There is no point to try and "get by" or "avoid technology" any longer. If you're not on board, you're living in the 1970s. Open a twitter account and get on with it. The time to move forward is now!

How About You
Has your approach to effective HR changed over the years; or, is the idea that "all this new fangled thinking" is just too much for you? It's never too late to get started. Expand how you think about contemporary HR, start making a difference in your organization and career, and let the beast inside of you break free.

I'd love to hear from you.

No Excuses.



  1. Pretty remarkable post. I simply came across your blog and desired to say that I have really enjoyed searching your blog posts.

  2. Digital marketing is the one which is ruling the entire internet in revenue making. This is the most relyed process in terms of popularizing a brand. Thanks for sharing this great idea in here. It was quite useful to me and my project as well. Keep blogging content like this.

    Digital Marketing Course in Chennai | Digital Marketing Training Institutes in Chennai

  3. Digital Marketing is one of the most promising field which is giving a tough tie for traditional marketing methods.
    digital marketing course in chennai | Digital Marketing training in chennai | digital marketing courses in chennai

  4. If you wish to create a digital road-map for your organization, it is important for you to implement smart and effective digital marketing services for better results. Digital media is pervasive today and customers have access to information any time, any where. Be it for shopping, news, entertainment or social interaction, consumers are now exposed to a wide variety of information, and therefore, companies must amp up their digital marketing services to retain customer attention.Digital Marketing Agency