I get a fair number of questions about blogging, social media, personal brands and how to balance those with my corporate responsibilities. So today I thought I would answer some of those questions.
You may not agree with me, which is great! Let's kick around our shared ideas on how to balance this ever evolving challenge as a group.
Q - I wouldn't know what to say on social media, no one is interested in what I have to say?
A - Completely untrue! Of course you have a lot to say...you do it all day long in your job. The trick is framing up the issues that impact your work, and commenting on them, writing about them, or responding to them in a professional way. Go slowly at first, then as you gain confidence you will be more comfortable adding to the global dialogue.
Q - My company is very strict about social media, and quite honestly does not appear to understand how it works. How can I get started?
A - This is a common situation, and one I've heard MANY times! First of all, remember that the safest content you can share is your own company's content.
They have already posted it, so sharing it is not risky, it's showing that you are a champion for your employer!
Second, there aren't any rules that say you have to take risks on social media.
Look to your professional association websites, credible business outlets, and basic industry news outlets as a way to get your feet wet.
Q - I've always been curious about blogging, but how would I ever come up with all of that content?
A - I felt the same way when I was thinking about getting started...that was 9 years and 850+ blog posts ago! Whoa! Where does the time go?
When I was working through the same challenges, I made the decision to focus on leadership issues. Others take a more expanded view, and that's okay too. Think about what matters to you. Start writing down the issues that touch you personally in your work (or personal) life. That is where you start!
How About You
Are you ready to differentiate yourself from the many hundreds or thousands of people in roles just like yours? If so, starting a blog, podcast, or other strategy might be right for you. Jumping into the social media game is not nearly as scary as it seems...just look around, it has really caught on!
I'd love to hear from you.