Mike,
I think we've done a good job thus far in differentiating how the initial approach to social media can take place in different size organizations and departments. The work you've done at your company is nothing short of phenomenal. I can only imagine having that much success with our initiatives.
The eight steps you outlined in your last post clearly lay out a macro-level view of the steps necessary to get the buy in at the top before a social media initiative kicks off. Today I'd like to go a little deeper and discuss the internal behind-the-scenes reality of even beginning to discuss the steps you laid out. How does the HR practitioner begin the conversation about the value of social media to an executive team that still uses the term twittering?

However, social media is so new, many of them simply have not had time to educate themselves about the new opportunity this represents. You've identifed education as an important first step, so obviously charging ahead with that group and simply implying that they are so far behind could backfire very quickly.
pic courtesy of greenhostit
My first reaction is that education begins with a discussion of social media and why it might be a valuable strategy. This would be done with your C team before you got into the more specific how to of implementation.
ReplyDeleteI'll have a more elaborate answer for you soon, Jay
I agree Mike...looking forward to your response.
Deleteralph lauren uk
ReplyDeletelouis vuitton outlet
michael kors outlet
coach outlet store online
nike air max pas cher
jordan shoes
uggs outlet
coach outlet store online clearances
giuseppe zanotti sneakers
basketball shoes
ugg sale
timberland boots
michael kors outlet
louis vuitton outlet
coach outlet store online
oakley sunglasses
air jordans
ugg boot uk
ralph lauren
ray ban sunglasses uk
burberry outlet online
michael kors outlet
canada goose jackets
gucci outlet
oakley vault
true religion outlet
canada goose outlet
christian louboutin shoes
michael kors bags
jordan retro
rolex submariner watches
golden state warriors jerseys
michael kors handbags
michael kors canada
ghd hair straighteners
louis vuitton bags
uggs for cheap
toms shoes outlet
tory burch sale
michael kors outlet
chenlina20160901